The secret to Jovani's success is really no secret at all: make the most stylish, sexiest dresses on the market, and just let them sell themselves. Celebrities and high society gals get their pictures taken by paparazzi as they persist with that old Hollywood question: "Who are you wearing?" That's all it takes.

You've watched as some of Jovani's stunning evening dresses have popped up on the red carpet this season. There's no way you missed Melissa Gorga at the premiere of Madea's Witness Protection a few weeks back. How can you miss someone with her figure, particularly when it's set off by a strapless Jovani dress with multiple sizes of glistening beads? The sweetheart neckline drew attention and flashbulbs, and her dazzling smile kept them there.

And perhaps you saw Sarah Darling, one of the many country starlets who wore Jovani couture dresses to the CMT Awards on June 6th. Sarah was sporting an eye-popping Jovani short dress that really attracted attention of the best kind. The nude underlay with black lace overlay had heads turning, and the lace cap sleeves were perfect for her unique arm shape. You looked amazing, Sarah!

But what's more, Rachel Holder and reality Star Ali Dee were seen in some of Jovani's latest pageant dresses. Rachel and Ali both looked fabulous in feathers. Rachel's one-shoulder look with provocative beaded bodice and intricately detailed skirt was one of the standouts that night. Ali Dee's embroidered sheer illusion lace dress looked perfect on her, and the feathered skirt added fun and flair to the outfit, (not to mention some extreme heels!) which made her her one of the most exciting sights on the red carpet.

But hurry! Summer is winding down, and if you've been cooped up at home, or at your desk, working, there's still time to get out and get seen this summer. There's a spectacular night of fun in store, not just for the women of Hollywood, but for you.

On the other hand, if you're looking at a full calendar until the school year starts again (this means you younger girls) Jovani's line of homecoming dresses will be waiting for you this fall. So check out Jovani's line this September to see what's in store.

To find out what the definitive designer of couture dresses, pageant dresses and more has to offer you, check out the whole collection at

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