Forsaken Inspired By True Blood
HBO Global Licensing has announced the launch of Forsaken, a unique collection of beauty products inspired by its Emmy® and Golden Globe® winning hit series True Blood. HBO aligned with Forsaken LLC, a specialty licensing partnership created by Multi Media Exposure and Virtue Development, to create a one-of-a-kind luxury collection which includes: the Forsaken signature fragrance created by Givaudan; beauty products from Deborah Lippmann and home fragrance products from D.L. & Co. A first for HBO, the line will launch exclusively on HSN, HSN.com and via HSN mobile beginning on August 9, 2012, in conjunction with the show's fifth season. The collection will be available at the HBO Shop in September and will follow with worldwide distribution at specialty retailers late 2012.
The Forsaken collection will be spotlighted on HSN with four, one hour segments running throughout the day on August 9, starting at 12:01 a.m. "We were thrilled to have met HSN through our existing relationship with Givaudan," stated James Costos, VP of HBO Global Licensing. "Mindy Grossman at HSN introduced us to amazing partners who made the Forsaken line a reality by developing and executing fabulous products. We are excited to provide HSN with the exclusive launch as it introduces the True Blood brand to a whole new audience."
"HSN is proud to be the first to offer HBO's Forsaken collection," said Betsy Olum, GM, Beauty and Merchandising Strategy. "It's one of a kind, sensual collection of products that taps into the essence of the show, and will excite both the HSN customer and the True Blood fan."
Forsaken will be available to consumers in an Eau de Parfum, a body cream and shimmering body veil powder. The fragrance is evocative of the dark and seductive world of True Blood, capturing the soul of the show and combining it with trendsetting, iconic products. Prominent fragrance house Givaudan developed Forsaken with an addictive blend of light and dark notes. Pulpy fruits paired with crisp pear notes are followed by mid notes of night blooming jasmine, also fittingly known as Queen of the Night. The scent closes with the dark muskiness of amber and patchouli. Ultra feminine, yet sultry, the fragrance will cast a spell on everyone.
The Forsaken fragrance will be incorporated into a nail lacquer developed by world-renowned celebrity manicurist, Deborah Lippmann who began crafting her own nail colors over 15 years ago. The lacquer that carries the fragrance is entitled "Let It Bleed" and is part of a combination set with a coordinating lipstick – Lippmann's first ever -- called "Bite Me." Lippmann also created two additional sets for the collection: "Sookie Sookie" featuring full-size "Human Nature," "Fairydust" and "Bad Things;" and a trio of minis including "Strange Love," "New Flesh" and "Bad Blood."
Rounding out the collection is a specialty line of home products from high-end home fragrance company D. L. & Co., which includes luxury candles and diffusers with the Forsaken scent developed by Givaudan.
Mixing romance, suspense, mystery and humor, True Blood takes place in the not-too-distant future, when vampires have come out of the coffin, thanks to the invention of mass-produced synthetic blood that means they no longer need humans as a nutritional source. The show follows the romance between waitress Sookie Stackhouse (Anna Paquin), who can hear people's thoughts, and her soul mate, 173-year-old vampire Bill Compton (Stephen Moyer). Alan Ball (creator of the Emmy®-winning HBO series "Six Feet Under") created and executive produces the show, which is based on the best-selling Sookie Stackhouse novels by Charlaine Harris.
About HBO Global Licensing
HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network's award-winning programming. With products created around classic series like the The Sopranos® and Sex and the City® to current hits like True Blood® and Entourage®, items include fashion apparel, jewelry, digital and CD soundtracks, games, books as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Licensing & Retail products are also sold internationally across Europe, Asia and Australia.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
About Forsaken LLC
Forsaken LLC is a specialty, licensing partnership created by Multi Media Exposure, a dynamic branding and consulting company, and Virtue Development. Owned by Scipione (Skip) Borghese and Doug Virtue, respectively, with Katie Borghese serving as their Creative Director, the Forsaken team has developed a one-of-a kind beauty program launching exclusively on HSN in conjunction with HBO's cult hit "True Blood's" fall 2012 cable television season. Forsaken LLC will include the exclusive rights of branded items from Multi Media Exposure's internationally respected clients which include Deborah Lippmann and DL&Co., award-winning leaders in the fragrance, nail and home ambiance industries.
As the leading company in the fragrance industry, Givaudan develops unique and innovative fragrance creations for its customers around the world. What sets Givaudan apart from other companies in the industry is its focus on passion for building successful partnerships with its customers, helped by a deep understanding of their brands and their consumers. With 82 operations in 45 countries, Givaudan has 25% market share and this industry leadership position is underpinned by a sales and marketing presence in all major markets.
About Deborah Lippmann
Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Marchesa, Badgley Mischka, Rodarte, Donna Karan and Zac Posen, to name a few. The Deborah Lippmann brand boasts an assortment of over 60 long-wearing shades and specialty treatments for nails, hands and feet. In 2010, Deborah was honored as Nail Visionary at Cosmoprof Worldwide, the beauty industry's most respected trade show – her authority in Nail was undeniably established.
About D.L. & Co.
D.L. & Co. was born of the desire to bring objects of opulence and beauty to those who yearn for the uncommon and the exquisite. Disappointed with the meager, condescending offerings of the "beauty marketplace," we decided to take matters into our own discerning hands; we decided to take a leap of faith, hoping there were others like ourselves who longed to bring the unique, the rare and the unusual into their lives. Happily, our instincts have proven us to be correct in this particular case, as we now find ourselves to be very busy. Every item we design is intended to unfold like a love letter, each painstaking detail revealing a procession of small delights. Like the purveyors of curious goods in previous ages, every item we create is intended to stir and enthrall each and every one of the senses, from the sleek feel of the carefully-selected silk ribbons to the intoxicating atmospheres of the handmade fragrances. Our love of rare botanica, arcane curiosities and long-forgotten sensations compel us to offer these modern heirlooms in this age of aesthetic tedium and mass production; we wish to provide an alternative for those who find the banality of today's "products" to be an insult to their intelligence, dignity and good taste. Alchemy is the art of transformation; like those alchemists before us, we aspire to turn leaden monotony into golden bliss. Through the intertwined poetry of the senses, D.L. & Co. intends to transform the mundane into the magnificent.
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