Snapette, the first location-based shopping application, announces a major update to its app for iPhone and iPod touch that adds new features and a refreshed user interface to help shoppers virtually browse nearby stores while helping brands and retailers reach consumers and drive foot traffic. Snapette now lets shoppers see what products are trending both around the corner and around the world. Also, product categories – previously limited to just shoes and bags – have now expanded to include clothes, jewelry and other accessories. Snapette users can browse by brand, store, location and trend. 

"We first launched Snapette in 2011 as a way for women to share images of their favorite fashion finds," says co-founder Sarah Paiji. "With our 2.0 version, we are transforming the traditional window shopping experience with a digital tool that gives shoppers unparalleled access to view in-store products and special offers available nearby, delivered directly to the palm of their hand."

Snapette users in search of the perfect dress, bag, or pair of heels can browse images of products available in stores around them. At the same time, over 100 brands and retailers in cities like New York, Los Angeles, San Francisco, Boston, London and Tokyo are using the app to keep shoppers updated on new products, sales and in-store events exclusive to Snapette users. With 2.0, brands can also send real-time notifications to potential customers already shopping nearby with special discounts and the inside scoop on exclusive one-of-a-kind pieces.

"With Snapette, retailers can reach consumers in real time and based on location," says co-founder Jinhee Kim. "It's a unique and immediate way to showcase new merchandise and attract fashion-conscious customers shopping nearby."

Users will continue to be able to share photos and comments with friends, follow their favorite fellow "Snapettes" and share images across social media networks like Facebook, Twitter and Tumblr. 

To compliment the newly upgraded app, the company announces the official launch of, a fully featured website where users can access the same content that appears in the app. On the site, users can view items trending in any location around the world; connect to e-commerce sites with a "Buy Now" button; share snaps via social media channels like Facebook, Twitter, Pinterest, Tumblr and Google+; and view offers and products available in-store from partner stores and brands.

Snapette, which completed the prestigious 500 Startups accelerator program out of Silicon Valley and has raised $1.5 million in funding, was co-founded by Harvard alumni Kim and Paiji in 2011. Kim attended Parsons in New York and has designed for Liz Claiborne and Ralph Lauren. Paiji previously worked at firms Goldman Sachs, McKinsey & Co and Berkshire Partners advising retail and tech companies.

The Snapette app is available for free from the App Store on iPhone and iPod touch or at 

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