Teen Vogue, a leading source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, announces today the launch of the Teen Vogue Insider app for iPhone and iPod touch.
From fashion and beauty tips to pop culture and lifestyle trends, readers now have the chance to connect with every print issue of Teen Vogue like never before. "The Teen Vogue Insider app was designed to completely change the way our readers engage with our content," says Teen Vogue Vice President and Publisher Jason Wagenheim. "Teen Vogue's audience is consistently looking for new and original material, and on their mobile phones now more than ever before. This app allows our readers to get the customized, exclusive content they crave."
The Teen Vogue Insider app allows readers to scan both editorial and advertising pages in the magazine to unlock bonus content, access shopping guides and exclusive deals, and share via social media a variety of features. The more readers interact with the app, the more they're rewarded with the chance to win prizes from Teen Vogue.
How It Works:
SHOP: Teen Vogue's must-list for what and where to shop. Users can find participating brands nearby, receive the latest deals or special offers, and check-in to score prize points.
MAGAZINE: Unlock bonus material such as video and lookbooks from the latest issue of Teen Vogue, including editorial and advertising.
MY INSIDER: App users can track their points, share their favorite offer pages, and check what their friends are doing on Insider.
SNAP: The Insider camera allows app users to snap select pages in Teen Vogue to access bonus features.
SOCIAL: App users can sync with Facebook to broadcast app activity, like brands, and share content features.
The Teen Vogue Insider app will also be instrumental throughout Teen Vogue's Back-to-School Saturday shopping event. The app will allow shoppers to check-in at participating retailers on August 11, 2012 to earn points toward winning exclusive Teen Vogue prizes, such as shopping sprees and merchandise. Shoppers can also map participating sponsors to find local retailers and their Back To School Saturday offers.
Exclusive offers include:
FASHION : Aeropostale : 30% off and a free pair of sunglasses; AG Jeans: 15% off; American Apparel: 20% off; Express: $15 or $30 off; Gucci Eyewear: $50 off select sunglasses at Solstice boutiques; Guess: 20% off; Hurley: free music offer with your purchase; H&M: 20% off; LeSportsac: 20% off; Miss Me: free shipping at missme.com; PacSun: Bullhead Black Denim for $25; Quiksilver: 25% off; Roxy: 25% off, Vans: $20 off a $50+ purchase; Vigoss: 30% off. BEAUTY & HEALTH: Biore Skincare: exclusive free sample; Clinique: three-step consultations with an expert; Maybelline New York: limited-edition makeup bag; U By Kotex: limited-edition "Serious Attitude" bracelet. SCHOOL SUPPLIES: Staples: $5 off $25.
Teen Vogue is declaring August 11, 2012 as a new national shopping holiday for Back-To-School. Back-To-School Saturday is a galvanizing moment designed to motivate and inspire Teen Vogue's 5+ million readers to get out and shop for the best of back-to-school fashion, beauty and more on this day. BTSS is a multi-platform initiative involving all of Teen Vogue's assets in print, digital, social, mobile and event marketing.
About Teen Vogue
Teen Vogue, a Conde Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Conde Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.
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