Skylark by Elle and Blair, the new cosmetic line created by YouTube sensations Elle and Blair Fowler, has yet to be released and it has already built a passionate and highly engaged fan base. Blair Fowler announced in a YouTube video on Thursday, June 14, 2012 that presale sign-up for the debut products is available now on, the exclusive distributor of Skylark. Within minutes of the video's launch, crashed due to an unprecedented number of site visits—over 10 times the daily average.

"We are thrilled to know that Elle and Blair's fans are so enthusiastic about Skylark," stated Dan Obegi, and's CEO. "While we knew they had a devoted following, we could have never imagined numbers like this."

Skylark by Elle and Blair will be released in September 2012 on and will coincide with the release of the sisters' first novel, Beneath the Glitter, which will be published by St. Martin Press. Skylark by Elle and Blair will release two lip glosses inspired by the novel's main characters, Sophia and Ava London. The line will continually expand with new products added seasonally. offers more than a typical beauty e-tailer. As a curated collection of cosmetics, features an ever-growing list of the most sought-after makeup brands hand selected by the Blush Beauty Curator Panel. The panel is comprised of the industry's premier makeup artists and cosmetics professionals, including Elle and Blair Fowler.  The esteemed panelists use their invaluable beauty knowledge to scour through thousands of products and hand-select the best and most cutting-edge makeup on the market. In addition to highlighting a curated collection of cosmetics, partners with an up-and-coming fashion brand on a monthly basis to celebrate fashion's influence on beauty in a way that no other e-tailer does. Partnerships with brands such as Lauren Merkin, TomTom Jewelry, LAmade and Brokedown Clothing offer consumers access to exclusive and hard-to-find items every month.

As a sister website of, is part of a long legacy built upon strong brand relationships. Both sites are 100% authorized to sell each and every one of the products offered, a fact that ensures a safe destination in which to fulfill all beauty needs. And with the same great service as DermStore—complete with free shipping, free samples and beauty experts available 24 hours a day, every day—the impeccable selection is met with an impeccable shopping experience not found anywhere else.

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