The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading publishing house and Chic Outlet Shopping®. The most international guide to date, ambassadors starring in the campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
The print campaign will be placed across an international portfolio of Condé Nast titles and features interviews with the ambassador, revealing their top fashion trends for spring/summer and their personal insight into the nine Chic Outlet Shopping® Villages; the campaign will reach an worldwide audience of 1.4 million. In parallel, the digital campaign placed on corresponding Condé Nast websites will reach a further audience of more than 6.6 million through video pre-rolls and social media outreach.
“Condé Nast is delighted to be the global platform for Value Retail – the Chic Guide to Europe is now in its seventh year and runs across the portfolio of Condé Nast titles worldwide. Our readers wherever they are, have a similar appetite for luxury and fashion, which means this project continues to resonate across all markets.”
Jason Bell, Head of International – Condé Nast Publishing
Produced in house, the campaign was shot on location in six of the nine Villages, and in keeping with the international flavour of the campaign, multi-lingual ambassadors introduce the Village films not only in English but in Chinese (Beatrix Ong), Russian (Karolína Kurková), Brazilian Portuguese (Déborah Bloch and Júlia Bloch Anquier) and German (Helena Christensen).
The Chic Guide to Europe 2012 is also available to view at ChicOutletShopping.com with subtitles in 14 languages – English, French, Spanish, Italian, German, Flemish, Russian, Chinese, Portuguese, Korean, Turkish, Japanese, Catalan and Arabic.
About Chic Outlet Shopping®
Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in 2013, Shanghai – the Villages have become synonymous with high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village™, located in historic Suzhou, 50 miles west of Shanghai – open in the fall of 2013. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
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