is a new social network where friends can create style, trends and share fashion. This platform encourages its users to mix pieces from around the internet and pull them onto a digital canvas to create trends. quickly became popular in Brazil as it users began to create and engage with fashion trends online in a new way.

Fashion brands from the US & Brazil got involved in by showcasing their pieces on the platform and linking through the images directly back to the product pages. It is not on every site that fashionistas can share their favorite looks and trends on their social networks with correct and direct links to purchase.

With a variety of Apps that give the user a place to create trends, dress models and save pieces for later, is headed to the United States with something for every fashion lover. In preparation to expand to the U.S, has decided to team up with two of the top fashion bloggers from NYC. is hosting Kim of Eat Sleep Wear and Helena of Brooklyn Blonde to be their guests for Sao Paulo Fashion Week 2012. The shows and the events during June 11 through June 17th, 2012 will be the very first time the social platform has teamed up with U.S. Bloggers.  

Flavio Pripas, Founder of and recently named in Fast Company's 100 Most Creative People in Business is very excited to open up the doors to these extravagant Sao Paulo fashion events to these top NYC bloggers. Pripas says, "Fashion is a unique, complex and broad subject that deserves an exclusive environment for its discussion. That's why we are launching - a Social Network for fashionistas, designers, brands, retailers, bloggers and publications to really talk Fashion. We are also very excited to foster the exchange of Fashion trends by bringing two top bloggers from NYC to the Sao Paulo Fashion Week and having all event coverage happening in the Social Network".

During the week, the team and the NYC bloggers will exchange ideas, trends, fashion tips and advice. The team will escort the bloggers to popular shopping destinations, beautiful parks, and local Sao Paulo cultural events. The two will team up to take photos of the bloggers on some of the most unique streets in the world. The bloggers will have a busy week of high fashion events all over the city in addition to attending the best runway shows that Sao Paulo Fashion Week 2012 has to offer!

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