"California Dreaming" Campaign Debuts On The Brands' Re-designed Interactive Websites
Immortals and Twilight Saga star, Kellan Lutz returns as the face of Dylan George and Abbot + Main for the brands Fall 2012 campaign, California Dreaming, staring alongside Supermodel Kate Upton. Shot by famed photographer Yu Tsai, on the sprawling sands and energetic promenade of Venice Beach, California, the campaign captures the effortless lifestyle and youthful spirit that both brands were founded upon. California Dreaming is a provocative portfolio of images, shot beneath the setting sun for the effect of the sun's glow and hazy mist from the warm ocean breeze. This season, the laid-back attitude of the collections come to life through the campaign photos; as the vibrant Dylan George printed and colored denim is offset by the lush Abbot + Main knitwear.
Launching today on the brands' websites and the Abbot + Main YouTube channel, fans can also view the Fall 2012 campaign video which trails Lutz and Upton on their journey through Venice Beach in a vintage Mustang convertible and Vespa.
The Fall 2012 Dylan George collection is all about flattering fits, luxurious fabrics, and distinctive finishes for the premium denim brand. Details ranging from coatings, to leather piecing, to a unique stretch, selvedge fabrication combine to create a collection that flawlessly mixes the best of casual California style with the luxury for which the Dylan George brand is known. Prices range from $148 to $198 for women's styles and $158 to $228 for men's styles, available at Nordstrom and Bloomingdale's stores nationwide.
For women, the new Runway fit, a mid-rise skinny inspired by supermodels, anchors the collection. The Runway is available in a wide range of colors, washes and prints including Watercolor, Morning Dew and Coral, which can be seen on Upton in the fall campaign. For men, fall 2012 sees the introduction of selvedge denim to the Dylan George collection, presented on the Joseph Straight fit in a unique stretch fabrication with 1% Lycra, this fabric provides added comfort to the classic look of selvedge.
"For fall we continue to demonstrate our commitment to achieving the perfect fit as well as introducing new, innovative washes and treatments," said Danny Guez, Dylan George founder and co-founder of Abbot + Main. "The broad range of colors, finishes, and fabrics we're offering is unparalleled."
As the perfect complement to the Dylan George premium denim, the Abbot + Main ready-to-wear knitwear collection combines color, comfort and luxury with delightfully soft-handed fabrications and thoughtful design elements. For fall, Abbot + Main expands on signature silhouettes including t-shirts, hoodies and knitwear ranging in price from $44.00 to $118.00.
Key styles for men include the Hooded Long Sleeve Henley, Burnout Crew Pocket Tee, and Henley with Turnback Hems, while for women, the Bonfire Hoodie, Slouchy Pullover and Front Seam V-Neck are standouts. "Abbot + Main's knitwear are the essentials that every man and woman wants to live in – they feel great on the body and are built for every shape," said Lutz who teamed up with Dylan George founder, Danny Guez, to co-design the line which launched in 2011. "We are eager to share the new silhouettes and rich fall colors that bring the sexy yet effortless look of Venice Beach."
To coincide with the Fall 2012 campaign release the brands will debut redesigned websites, dylangeorge.com and abbotmain.com, to showcase the campaign imagery and video. The websites will display a variety of new innovative features including interactive capabilities with social channels such as Facebook, Twitter and Instagram, as well as link to purchase technology, and added elements for press, videos and consumer inquiries.
To view to brands' redesigned websites, please go to: www.dylangeorge.com and www.abbotmain.com
To view the Fall 2012 campaign video on the Abbot + Main YouTube channel, please go to: http://www.youtube.com/user/AbbotMain
ABOUT DYLAN GEORGE and ABBOT + MAIN
Dylan George was founded by denim aficionado Danny Guez in 2008 and is named after his son. Offering premium denim for men and women, Dylan George was developed to capitalize on the relationship between high fashion and the luxurious, celebrity driven landscape of Los Angeles culture. Since its launch the brand has become an established destination for high-end denim with unique silhouettes, cutting-edge fabrication and covetable detailing. The acclaimed denim has become a favorite for the stylish celebrities who heavily influenced the conceptualization of the brand, including Anne Hathaway, Cameron Diaz, Christina Aguilera, Jennifer Lopez, Jessica Alba, Nicole Richie, and Lady Gaga, among many others. Furthering the ideals of Dylan George, founder Danny Guez partnered with Kellan Lutz in early 2011 to design a ready-to-wear menswear line, Abbot + Main; a Venice Beach-inspired collection of t-shirts and knitwear. Following the success of Lutz's initial collection, Abbot + Main has expanded to include a collection of women's tees, silk tops, dresses and loungewear for Fall 2012. Abbot + Main separates are designed to be the perfect complement to the men's and women's Dylan George offerings. Dylan George and Abbot + Main are available at fine department stores nationwide including Bloomindale's and Nordstrom.
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