Malibu Dream Girl Changing to Malibu Design Group
After three decades in business, Malibu Dream Girl, Inc. will change its name to Malibu Design Group, effective June 1, 2012. This change is part of a larger rebranding effort to emphasize the company's commitment to expanding its diverse portfolio of brands and technological developments.
The announcement of the name change was made by company president Henry Fan.
"As we step into the next decade, we look forward to a new progressive vision, which includes more growth like our recent acquisitions of Dotti Cover-ups and the swimwear license for Maidenform, as well as in the technology arena."
In addition, the company established new headquarters in Los Angeles with an expanded team of designers and a new showroom in New York, featuring state-of-the-art technology and brand-specific spaces. Conference rooms are now equipped with high-definition videoconferencing capabilities, allowing worldwide collaboration.
In line with this progressive vision, Malibu Design Group is launching sustainable and environmentally-friendly initiatives such as cloud-type computing which allows anytime-anywhere communication through mobile tablet devices. The Malibu Design Group sales team is going paperless; they will now use tablet computers to show lines and access files from anywhere. This technology will also be incorporated into a newly designed booth at this year's Miami SwimShow with an interactive modern shopping experience.
Fan explains, "While we embrace a modern new name and attitude, our values and standards will remain the same. We will continue to provide high-quality products and exceptional service on which we have built our reputation."
Founded in 1982, Malibu Design Group produces swimwear and cover-ups for women, juniors and children under more than 40 brand names sold in department stores, retailers, and specialty stores, including Macy's, Nordstrom, Dillard's, Kohl's, JCPenney, Belk, Bon-Ton, Lord & Taylor, Sears, QVC, Von Maur, Forever 21, The Buckle, Tilly's, Urban Outfitters, Wet Seal, Diane's Swimwear, Maui Clothing Co. and Pilar's Beachwear. For the past three decades, the privately owned company has come to be known as an industry leader for its exceptional fit and quality, coupled with trend-right fashion design. Headquartered in Los Angeles with a showroom in New York, Malibu designs can be found nationwide. For more information, please visit http://www.malibuswim.com.
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