Nordstrom, Inc. (NYSE: JWN) and GQ announced a multimedia strategy
designed to integrate GQ editorial into the Nordstrom online shopping experience. Nordstrom will host an online store
and will feature "GQ Selects," a selection of men's products handpicked
from the pages of the magazine by the editors of GQ. Beginning with the
July issue, the items will be designated in-book, compiled on GQ.com, and available for purchase
"Our customers look to us for style advice," said David Witman, Nordstrom general merchandise manager, menswear. "Who
better to partner with than GQ—the authoritative style experts? As we
work to serve men better through our offering and experience, we hope our
customers as well as GQ readers will respond well to the multiplatform
components of the partnership—in the magazine, online, in Nordstrom stores, and on social
"We are thrilled to be collaborating with Nordstrom on the successful editorial franchise 'GQ
Selects,' which allows our readers to literally shop from the pages of
GQ," said Chris Mitchell,
GQ vice president and publisher. "Aligning with such a retail powerhouse
takes the program to the next level."
The collaboration is multifaceted, including social components and in-store
special events for fall 2012. The arrangement will continue for six months,
beginning with the July issue of GQ.
Nordstrom, Inc., is one of the
nation's leading fashion specialty retailers. Founded in 1901 as a shoe store in
Seattle, today Nordstrom operates 231 stores in thirty-one states,
including 117 full-line stores, 110 Nordstrom Racks, two Jeffrey boutiques, one
treasure&bond store, and one clearance store. Nordstrom also serves customers through Nordstrom.com and through its catalogs. Additionally, the
Company operates in the online private sale marketplace through its subsidiary
HauteLook. Nordstrom, Inc.'s
common stock is publicly traded on the NYSE under the symbol JWN.
GQ is the leading men's general-interest magazine, with a monthly
readership of 7 million readers. It is available in print, online at GQ.com, and
as an app at iTunes.com. The magazine is published by Condé Nast, a division of
Advance Publications. Condé Nast operates in twenty-five countries
and is the world leader in exceptional content creation.