True Religion Apparel Inc. (Nasdaq:TRLG) today announced the opening of its new branded store at The Mall at Short Hills in New Jersey. The store will carry the entire True Religion line of clothing, including Men’s, Women’s, and Kid’s denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, knits, wovens, loungewear, footwear, headwear and outerwear.

“We are proud of the success and the great response that our retail store initiative continues to generate among our customers,” said Michael Buckley, president of True Religion Apparel, Inc. “Short Hills is an ideal location for us as local residents here have a sophisticated sense of style and appreciation for luxury fashion.

” Buckley noted that Short Hills marked the second store opening this month, bringing to seven the number of stores now open.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com