- Record rainfall in April prompts boom in shower protection essentials -
The wettest April since records began has resulted in a boom for all things waterproof - according to the latest sale figures from Very.co.uk
In a month which saw thousands of 'glammed up' race-goers spectacularly caught out in the wet weather at Aintree, British women aren't taking any chances in turning up for work, or a night out, soaked through and sporting the 'panda eyes' look.
While British shoppers are not in a rush to buy summer dresses and gladiator sandals, sales of umbrellas have soared in April by 48%, as have waterproof jackets (64%) and wellies (78%).
Rebecca Elderfield Style Director of Very.co.uk said, "We probably all got a bit ahead of ourselves with the glorious weather in March - but it's a shame we've been brought back down to earth with such a bang in April. While we can spend hours getting ready and preparing our look, it only takes a few seconds caught in a shower to seriously ruin the fashion conscious woman's day. It's no surprise that women of Britain are taking every precaution to avoid make-up malfunctions, fashion disasters and ruined shoes and are getting set for what looks like being a rain-soaked May ."
Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.
The Group has 5m active customers. Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more. The Shop Direct Group brands receive over 600,000 website visits every day. They sell more than 800 brands - including leading fashion labels and our own brands.