Barneys New York, the luxury specialty retailer, announced today that its website, Barneys.com has been redesigned to establish the most personalized and socially-engaging e-commerce site in the luxury market. Fusing Barneys' unparalleled product offering with a best-in-class digital experience, the redesign allows customers to engage with the visually sophisticated site in a unique and effective way.
Barneys has revamped its site with new architecture and product categorization, making navigation and shopping faster and more streamlined. Registered users are now able to purchase products with as few as two clicks, and the site will highlight, in a dynamic way, products that are exclusive to Barneys throughout the shopping experience. Customers are also able to use unique filters such as New Arrivals and Most Loved.
Working with digital agency Huge, this set of new and unique features has been created to make the new Barneys.com a more personal and social shopping experience and sets it apart from other e-commerce websites.
Favorites and My List:
The new Favorites tool is a way for customers to keep track of fashion they like on Barneys.com. Customers can "Favorite" individual items, entire product categories, designers, or size and color choices and add these selections to their "List." Barneys.com is then able to update these "Lists" by suggesting new products that may be of interest to the customer— providing users with a personalized shopping experience every time they return. Additionally, customers have the ability to share their "List" across multiple social media platforms such as Facebook, Twitter, The Fancy, and Pinterest.
The Favorites tool allows users to browse, follow, and be inspired by "Lists" that have been created by Fashion Influencers and featured on the Barneys.com homepage. As part of the site's launch, several fashion influencers have created and shared their own "Lists". Among them:
· Fashion Designers Mary-Kate Olsen & Ashley Olsen
· Actor and Author Julianne Moore and her stylist Leslie Fremar
· Blogger Jane Aldridge from Sea of Shoes
· Stylist Keegan Singh
· Photographer Rachael Chandler Guinness & her husband, Creative Director Tom Guinness
· Fashion Designers Katie Holmes & Jeanne Yang
· Chefs Melia Marden from The Smile & Michael Chernow from Meatball Shop
When multiple users select an item as one of their Favorites, it becomes designated as a Most Loved or "trending" item on Barneys.com.
The new Barneys.com offers a unique perspective on style, culture, and lifestyle throughout the online shopping experience by providing its customers with specially-curated products and designer goods that are Exclusively Ours. All exclusive merchandise is tagged with the Exclusively Ours icon, making it easy to filter and locate exclusive designs when sorting by collection or by the curated look books featured within Barneys.com.
Barneys' luxury content site, The Window, provides users with relevant and exclusive information about art, lifestyle, culture, and of course fashion. The new Barneys.com now features designer pages as a home for each brand available to its customers. By highlighting editorial content from The Window and linking to each designer's newest products, users receive insider fashion access to all designers/brands available on Barneys.com.
Barneys.com features enhanced product photography and detailed editorial stories highlighting the unique characteristics of each item available. The majority of products on Barneys.com are now featured as part of a styled outfit in a curated look book, allowing users to "Complete the Look." Content from The Window is also integrated into the new product pages to tell each product's story.
To learn more about the new Barneys.com and experience this one of a kind online shopping destination, please visit www.Barneys.com
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. The Company also operates a highly successful online business at Barneys.com. Founded as a men's retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys' innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit www.Barneys.com.
Recognized by Advertising Age as one of the ten leading agencies across all marketing disciplines in 2012, Huge is responsible for core digital strategy, marketing and implementation for some of the largest companies and brands in the world. Founded in 1999, Huge has evolved a methodology and a culture that combines the most powerful aspects of research, user-centered design, technology and marketing to transform brands and grow businesses. Huge's 500 employees operate out of offices in New York, Los Angeles, London and Rio de Janeiro. Learn more about us at hugeinc.com/about.
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