"Fashion Star” is a 10 episode primetime television series hosted and executive produced by supermodel Elle Macpherson who has also appeared in past H&M advertising campaigns. Fourteen hopeful fashion designers will compete to sell their clothes every week to a buyers’ judging panel composed of three retailers, H&M, Macy’s, and Saks Fifth Avenue. H&M’s Nicole Christie sits on the panel with her trained eye searching for garments that match the profile of the H&M customer and fit into the latest trends in stores. Mentors, Nicole Richie, Jessica Simpson and American Fashion designer John Varvatos, will advise each competitor through the challenges.
Learn more about Fashion Star from the Apparel Search introduction article.