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HATCHBEAUTY and Next Top Model Promotes New Scent : DREAM COME TRUE
http://www.fashionnewspaper.com/articles/8617/1/HATCHBEAUTY-and-Next-Top-Model-Promotes-New-Scent--DREAM-COME-TRUE/Page1.html
By Maxamillion Blick
Published on 01/27/2012
 

HATCHBEAUTY and its Creative Director Ben Bennett, one of the beauty industry's most admired innovative forces, has joined with CBS Consumer Products to license a series of exclusive fragrances for The CW's top-rated reality program America's Next Top Model (ANTM) and will collaborate with future winners as part of every grand prize package going forward. The first-ever ANTM fragrance is fittingly named DREAM COME TRUE™. 


HATCHBEAUTY and Next Top Model Promotes New Scent : DREAM COME TRUE

HATCHBEAUTY and its Creative Director Ben Bennett, one of the beauty industry's most admired innovative forces, has joined with CBS Consumer Products to license a series of exclusive fragrances for The CW's top-rated reality program America's Next Top Model (ANTM) and will collaborate with future winners as part of every grand prize package going forward. The first-ever ANTM fragrance is fittingly named DREAM COME TRUE™. 

The DREAM COME TRUE fragrance officially launched today at Target stores nationwide and select Regis stores throughout the country; it will be available in 1 fl. Ounce EDT ($21.99) and a 30 ML Perfume Rollerball ($12.99) at ShopDreamComeTrue.com. A Warm Tahitian Vanilla infused with intoxicating blooms of Amazonian Lily and Empress Peony, DREAM COME TRUE™ is flirtatious, fun and sophisticated.

As part of the on-air integration, Bennett appeared as a guest expert on Episode 7 of ANTM's cycle 17, which aired on October 26th and collaborated with producers to create a Fragrance Challenge, in which each contestant developed and marketed a unique scent that conveyed her personality. HATCHBEAUTY then worked with Cosmo International and perfumer Arnaud Winder to develop the fragrance for the show.

"Working with these very dynamic women was an exhilarating experience," said Bennett. "The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance."

The new fragrance was revealed on ANTM's finale episode in which host Tyra Banks announced that the winner, Lisa D'Amato, would be made the official spokeswoman of DREAM COME TRUE™.

About HATCHBEAUTY, LLC
Based in Santa Monica, California, HATCHBEAUTY, LLC is the creative architect behind inspired, strategic, brand partnerships linking celebrities to products and creating beauty lines all over the world, including Europe, China, Australia and Africa. HATCHBEAUTY is the only creative agency of its kind that also manufactures brands to major retailers such as CVS, Target, Carter's and Trader Joe's.

About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise.

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