Nikki Beach Lifestyle, the retail division of global luxury lifestyle group Nikki Beach, is pleased to announce its newly designed polo shirts for men and women.  A versatile shirt, Nikki Beach polo shirts look fantastic in any situation: by the pool, during a casual afternoon of shopping and can even go from day to night.  These new, 100% cotton pieces are super soft with genuine Nikki Beach details.

The Nikki Beach Lifestyle collection also includes other unique tops, beach cover ups, fragrance collections for men and women, skincare, jewelry, hats and more. Music lovers have a large selection of Nikki Beach CD compilations to choose from, ranging from lounge to house. Nikki Beach customers looking for a more exclusive experience can also become VIP members. For more information and to purchase a piece of the Nikki Beach Lifestyle, please visit www.nikkibeachlifestyle.com.

About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in nine cities, in seven different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com.

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