"We're building a merchandise offering that will be unlike anything available in American retailing today," said Michael Francis, president of jcpenney.   "We will be working with the most influential designers in the business, like Nanette Lepore, to entirely redesign the jcpenney shopping experience around a series of distinctive brand environments. We're thrilled that Nanette Lepore is one of the first designers to join us. Her style is easily recognizable, highly sought-after and much adored."

Lepore will design and merchandise the brand to reflect her daughter's inherent super-girly teenage style with just the right amount of feminine sophistication. The brand will launch with a spring collection of fun and flirty dresses as well as casual sportswear and will target the 13- to 19-year-old shopper. The l'amour nanette lepore brand will be continually fresh and inviting as new items will be added every month in stores and jcp.com.   

"Because my muse is my amazing daughter Violet, the l'amour nanette lepore brand will embody the energy and vitality of her generation," said Nanette Lepore. "As jcpenney evolves, I can't think of a better retailer to bring this brand to life. Soon, every young fashionista will have the opportunity to add a little l'amour to her wardrobe."

The design partnership with Nanette Lepore was announced today in New York City, where the Company unveiled its vision to transform jcpenney into America's favorite store. The l'amour nanette lepore brand will be one of more than 100 shops and attractions that will revolutionize the jcpenney shopping experience.

About Nanette Lepore

Nanette Lepore has grown into an international brand with boutiques in the United States, Europe and Asia. There are currently eight shops in New York, Los Angeles, Bal Harbour, Chicago, Las Vegas, Boston, London and Tokyo. The brand offers women's apparel, Oonagh – a new luxe basics line, handbags, footwear, fragrance and swimwear. Visit nanettelepore.com.

About J. C. Penney Company, Inc.

Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America's favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square Pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.

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