Lifted Research Group, widely known as L-R-G, announced today a partnership with Clean Plate Club (CPC) to design and market footwear collections under the L-R-G brand name. Under the terms of the licensing agreement, the footwear collections will be sold in L-R-G's existing high-end distribution channels including better department stores and specialty stores in the U.S., as well as through international distribution partners and the L-R-G online shop. In addition to the existing accounts mentioned above, the collection will also target footwear specific retailers.
L-R-G's CEO Robert Wright believes, "LRG footwear is a natural extension of our brand. It is something that we have wanted to do since our inception and we have found the perfect partners in CPC to execute our collective vision."
The inaugural Fall 2012 collection will drop in July 2012. The collection will consist of three categories: casual lifestyle, athletic lifestyle and outdoor.
"It's a real honor to be chosen by Robert and his team," says Jon Buscemi, Managing Partner, speaking on behalf of his partners at CPC. "Working on a footwear collection for a brand like L-R-G, that has so much to draw from, is exciting."
CPC has partnered with The Foundation Group to handle all domestic US sales, international sales will be handled by Kanvas International.
For additional information, please contact: Derek Tucker at Derek.Tucker@L-R-G.com.
L-R-G, or Lifted Research Group, was designed to overthrow the masses by our influence. Our slogan is simple "underground inventive, over ground effective." At LRG we focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We put the spotlight where we think it really belongs, because it's much more than clothing and concepts, it is a way of living. L-R-G produces and licenses men's clothing, headwear, accessories, women's and children's collections and timepieces.
About Clean Plate Club, LLC
Clean Plate Club LLC, is a California based company. The company is a collective of footwear industry experts leading in design, product development, merchandising, global sales, finance and logistics. Clean Plate Club design, develop, manufacture and distribute footwear globally to fashion boutiques, department stores, specialty chains and mass-market merchants. CPC is the parent company of the Gourmet Footwear brand.
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