New Balance Celebrates the 20th Anniversary of Susan G. Komen for the Cure(R) Partnership
New Balance announced recently that 2009marks the company's 20th year as a proud sponsor of Susan G. Komen for theCure(R). New Balance will celebrate this anniversary with the introductionof a pink special edition New Balance 993 running shoe and an expected $1million donation to Susan G. Komen for the Cure(R).
"We are extremely proud of our 20-year relationship with Susan G. Komenfor the Cure(R) and are committed to finding a cure for breast cancer,"says Chris Mann, associate integrated marketing manager for New Balance."We believe we can reach a large number of consumers and make a significantcontribution to breast cancer education and research by promoting physicalfitness and healthy lifestyles as a way to reduce the risk of breastcancer."
As a long-time Susan G. Komen for the Cure(R) partner, New Balance iscommitted to supporting the mission of Komen for the Cure(R) and raising funds through corporate and consumer donations. In 2009, New Balance willdonate up to $1 million (with a guaranteed minimum donation of $500,000) to Susan G. Komen for the Cure(R) from the proceeds of the Lace Up for theCure(R) Collection.
To celebrate the anniversary, New Balance will debut a special edition993 running shoe. The 993 is a heritage shoe and is the latest offeringfrom the most enduring technical athletic shoe series in the footwearindustry. The special edition 993, an all pink suede shoe, features theKomen for the Cure(R) pink ribbon, an insert adorned with an anniversarylogo denoting the twenty-year partnership and a hangtag that details NewBalance's commitment to Komen for the Cure(R). All special edition 993swill be manufactured in the U.S. and distributed in a new pink and blackanniversary box with matching tissue paper, all featuring the Komen pinkribbon. The box's inside cover explains additional information about NewBalance's relationship with Komen. The special edition 993 will debut inAugust 2009 with a suggested retail price of $140.00.
In July, a limited number of customizable anniversary 993s will beavailable for purchase. Consumers can personalize the tongue of the shoeswith the name of a survivor or loved one and one of the following phrases:"In Honor of", "Running for", or "Lace Up!" Additional details about thecustomizable 993 program will be released in the coming months.
New Balance has been associated with Susan G. Komen for the Cure(R)since 1989, and has been a National Series Sponsor of the Race for theCure(R) since 1991 - making New Balance the longest running sponsor of therace series. As a National Series Sponsor, the company partners withretailers and Komen Affiliates across the country to promote awareness atthe local level. In addition, the company sponsors the Breast Cancer3-Day(R) Walk, Marathon for the Cure(R) and Honorary Team New Balance, agroup of breast cancer survivors selected from each Komen Race for theCure(R). In September and October, the company hangs a giant pink ribbon attheir global headquarters in Boston, MA to highlight that month'sMassachusetts Race for the Cure(R) event and October's Breast CancerAwareness Month.
Lace Up for the Cure(R) Collection
The 2009 New Balance Lace Up for the Cure(R) footwear, apparel andaccessories collection, which is available at retail year-round, includes 4models of women's athletic shoes from the running, walking and activelifestyle categories. Each shoe features the Susan G. Komen for the Cure(R)pink ribbon logo and an insert with a repeating pattern of the ribbon. Thecollection is also distinguished by pink ribbon tissue paper in eachshoebox and a hang-tag that explains the symbol's significance and thecompany's 20-year relationship with Komen for the Cure(R). Highlights fromthe spring 2009 footwear collection include the WW760KM, a fitness walkingshoe that provides lightweight cushioning and stability, and the WR769KM, aperformance running shoe designed to provide a stable, cushioned ride. The769 is the official shoe of the Susan G. Komen Race for the Cure(R) and the760 is the official shoe of the Breast Cancer 3-Day(R). All four shoes inthe spring 2009 collection will be available in April 2009.
The spring Lace Up for the Cure(R) collection will also includeperformance apparel and accessories. The apparel component will feature 25pieces, including jackets, sports bras and workout pants. New additions tothe 2009 collection include the Ventilator Crop, an adjustable sports bradesigned for use during medium impact activities, and the Printed Tank, afun, feminine top that wicks away moisture and protects against UV rays.Accessories include workout bags, performance socks, sunglasses and hats,including the new Reversible Bucket Hat. Similar to the footwear, eachapparel and accessory piece in the collection is distinguished by the Komenfor the Cure(R) ribbon.
For more information about New Balance's involvement with Susan G.Komen for the Cure(R) or to view the Lace Up for the Cure(R) Collection, please visit http://www.newbalance.com.
New Balance, headquartered in Boston, MA has the following mission:Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proudto host. New Balance employs more than 4000 people around the globe, and in2007 reported worldwide sales of $1.63 billion. For more information pleasevisit http://www.newbalance.com.