Blue is the new black this season as in-the-know trendsetters flock to get their hands on the hottest,
limited-edition cosmetic collection to hit the market -- Too Faced's The Smurfette Collection.

Inspired by Too Faced's Founder and Creative Director, Jerrod Blandino's, favorite childhood "idol" -- The Smurfette Collection turns 80s fantasy into today's beauty reality. Produced under license from Sony
Pictures Consumer Products Inc. and Lafig Belgium s.a., this 5-piece Collection will bear the iconic Smurfette imagery and celebrated character artwork. Debuting at Sephora U.S. stores and on Sephora.com, this fun and flirty assortment will hit shelves in January 2009. As a limited-edition launch, savvy Smurf(TM) fans will need to act with Smurfy speed to get these stylishly chic items before they sell out!

    The Smurfette Collection includes...

    --  Smurfette Mood Swing Lip Gloss, $18.50: A mood activated lipgloss that starts off Smurfy blue and then magically blossoms into countless shades of Smurf-berry pink depending on the wearer's emotional state!
    --  So Smurfy Illuminating Face Powder, $26.00: Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skintone.
    --  So Smurfy Eye Shadow Collection, $32.50: A chic palette that includes four complimentary eye shadow shades -- two of which are debossed with the classic Smurf daisy and Smurfette's silhouette.
    --  Smurfy Eyed Liquid Liner, $17.50: Two long-lasting, fast-drying liquid eyeliners, in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact and edge!
   
Jerrod explains his inspiration for the Collection: "I am constantly drawing from my childhood experiences and many artistic genres. As a child of the 80s, Smurfette was the 'It Girl' of my generation. It all coalesced
one morning when I was jolted awake out of a deep slumber by a nagging thought that had been swimming around my head for awhile -- 'What Happened To Smurfette?' I had visions of her luxuriating up in the Hollywood Hills, jaded by the intensity of the limelight, but poised and ready to make her return! She was the only girl in a village of adoring men who seemed their whole reason for living was to bask in her blue-tinted spotlight. She was the epitome of the Too Faced girl and would inspire a whole new crop of
fashionistas to up their feminine ante and capture the world's adoration. I drifted back to sleep with visions of what shades, textures and formulas I would use to create a Collection worthy of such a beauty icon," explains Jerrod.

    The Collection is positioned to attract both the Smurfette and Too Faced loyal fan bases as well as new shoppers looking for innovative, larger-than-life, high quality cosmetics. The authentic line is designed to
appeal to the young at heart, hipsters looking for a dose of trendy nostalgia and any glamour girl that lives to play with makeup.

    Veronique Culliford, Chairman of the Board of Lafig Belgium s.a., comments: "Too Faced has proven to create high quality, trend setting products which makes them the perfect partner to assist us in revitalizing
the Smurfs brand in the U.S. Girls of all ages are sure to be captivated by The Smurfette Collection."

    The Smurfs were born on October 23, 1958, in the pages of the Belgian magazine Spirou. Since then, the Smurfs have moved into legend. The stars of comic books, and the long-running Hanna Barbera television series, the Smurfs also inspired record albums, video games, toys, and a steadily increasing collection of figurines. The Smurfs, known by many names in countless languages, are beloved all over the world. In celebration of The Smurfs' 50th anniversary, Sony Pictures Entertainment previously announced
that a live-action/animated hybrid Smurfs motion picture is in development, to be produced by Columbia Pictures and Sony Pictures Animation with producer Jordan Kerner (Charlotte's Web) and writers David Stem and David Weiss (Shrek 2 and Shrek 3).

    Juli Boylan, Senior Vice President, Worldwide Consumer Products for Sony Pictures Consumer Products, added, "Smurfette is the quintessential glamour girl and a perfect fit with a brand as bold, bright and glamorous as Too Faced."

    About Too Faced

    Since its inception in 1998, Too Faced Cosmetics has earned a reputation for being trendy, irreverent, innovative, and fun -- much like Jerrod himself. From unique products and packaging, to shade names with a wicked sense of humor and undeniably glamorous formulas, Too Faced truly lives up to the brand's philosophy: "Why be pretty when you can be gorgeous?" Too Faced is a name that has become synonymous with style and continues to set the trends that dominate the fashion magazines. As a
makeup staple on the set of some of today's hottest movies and T.V. shows, Too Faced products have been used on the sets of Desperate Housewives, Brothers and Sisters, The View, So You Think You Can Dance, Heroes, Dancing With The Stars, Regis and Kelly, Entourage, The Bachelorette, Dirt American
Idol, Scrubs, Samantha Who?, E!'s Chelsea Lately and The Daily Ten, Miss Guided, The Simple Life, and on many of MTV's top reality shows including The Hills, Real World and more!