Deep inventories, quick order processing and improved communications highlight new industrial service model from legendary workwear brand
Dickies®, the leading global workwear brand, has announced a new strategy for its workwear uniform business. “Dickies Workwear Delivered” is the new service model focused on product availability, improved distribution and customer service for Dickies’ Occupational Wear division.
Beginning August 2011, Dickies’ revamped service model will include faster delivery of core products with deeper inventory, providing customers increased confidence and trust of knowing when their products will arrive. Key highlights to the new strategy include:
“Dickies Workwear Delivered is ultimately about a promise to our customers. We are committed to making them look good in the eyes of their customers,” said Alex Smith, senior vice president for Dickies’ Occupational Wear division. “We know from direct feedback that our customers want the power of the Dickies brand combined with the reassurance of product availability and a faster turnaround. I’m pleased to say we can now offer our customers – and the entire industry – that and more.”
In addition to the improved service levels and core product assortment, Dickies will provide increased marketing, merchandising and customer service support for its workwear customers. Smith joined Williamson-Dickie Manufacturing Company in August 2010 with the charge of expanding the uniform business for Dickies. He quickly instituted a customer feedback process in order to quantify the need for an improved product and delivery strategy tailored to the unique needs of the brand’s occupational customers.
“We are proud that the Dickies brand has such a strong reputation for quality products among our customers and want to ensure that level of quality is received in our service as well,” added Smith. “Dickies is committed to delivering our products on-time and providing exceptional service to further help our customers.”
The product line for the Dickies workwear uniform channel includes popular workwear engineered with enhanced durability for industrial launderings, as well as other key products for men and women including bottoms, tops, outerwear and high visibility apparel.
Dickies® is the leading global brand of innovative and trusted workwear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for nearly 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic Original 874® Work Pant to footwear and much more. Embraced by workers everywhere, Dickies is defined by the people who wear our apparel–independent, no nonsense and a little rough around the edges. As the signature brand in the portfolio owned by Williamson-Dickie Mfg Co., Dickies products are available in more than 60 countries worldwide. For more about Dickies, visit dickies.com.