Tommy Hilfiger U.S.A. Inc. announces the relaunch of their Childrenswear collection, available exclusively at 200 Macy's stores across the U.S. beginning spring of 2009. Currently offered in Tommy Hilfiger retail stores stateside as well as abroad, the Macy's rollout--the return of Tommy Hilfiger Childrenswear to the esteemed retailer--marks a significant expansion of the line in domestic retail channels and signals the increasing momentum of the Tommy Hilfiger and
Macy's partnership.

Embodying the signature Tommy Hilfiger style, the Childrenswear collection communicates the brand's classic American cool spirit with an unmistakable level of quality. The collection will launch with the Boys line, for sizes 2-20, as well as Infants in sizes 6-24 months. The Girls
line will follow in future seasons.

    "In the past several years our Children's business has grown in Europe to become one of the leading names in children's apparel, known for its quality, attention to detail and Classic American Cool design aesthetic," remarks Fred Gehring, CEO of Tommy Hilfiger Group. "We are proud to reintroduce the Children's line exclusively to our Macy's customers and are confident that the new product offering and quality will complement an already successful business."

    Classic polo shirts and denim bottoms are the foundation of the collection. For spring and summer, the focus of the collection is shorts, t-shirts and swimwear. The fall and winter designs emphasize woven shirts, heavy-weight knits and outerwear in classic American colors.

    "Macy's customers have responded enthusiastically to the exclusive Tommy Hilfiger product in women's and men's categories, and we expect the children's collection will similarly resonate with families seeking quality, fashion and value," said Janet Grove, Macy's, Inc. Vice Chair and Chairman of Macy's Merchandising Group. "This is a terrific partnership that underscores Macy's as a destination for fresh and unique assortments throughout the year."

    Tommy Hilfiger and Macy's recently announced an exclusive strategic alliance with Tommy Hilfiger rolling out an updated collection of women's and men's' U.S. sportswear, available only at Macy's. The Childrenswear collection falls under this strategic partnership.

    The Tommy Hilfiger Group

    With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, The Tommy Hilfiger Group of Companies is one of the world's most recognized designer apparel groups. The Group's focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Tommy Hilfiger Group merchandise is available to consumers worldwide through an extensive network of dedicated retail stores, leading specialty and department stores and other carefully controlled distribution channels.

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Children's Clothing Stores , Children's Clothing Wholesalers , Children's Clothing Factories

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