ThingMagic, Inc. (www.thingmagic.com), a leading developer of radio frequency identification (RFID) technology, today introduced the USB RFID Reader, a powerful yet small UHF RFID reader that is controlled and powered by a desktop or notebook PC. Targeted at solution providers, system integrators and application developers, the USB RFID Reader’s software tools, small size and MSRP of $495 make it ideal for developing and deploying interactive read/write UHF RFID applications.

“RFID is being deployed in an ever widening range of applications and our developers, integrators and application partners have been asking for a smaller, inexpensive, easier to deploy UHF RFID reader,” said Yael Maguire, CTO of ThingMagic. “The USB RFID Reader’s small size, low price and USB interface meets these needs and greatly expands the opportunities for our partners and customers to create innovative RFID applications for enterprises, small businesses and consumers.”

Powered by the ThingMagic M5e-Compact embedded RFID module, the USB RFID Reader is EPCglobal Generation 2 compliant, includes an integrated RFID antenna and is designed for a read range of up to 12 inches. Supporting ThingMagic’s application development tools, including Reader Assistant, the USB RFID Reader makes it easy to develop and deploy UHF RFID applications.

Priced at $495 for individual orders, with volume discounts available, the USB RFID Reader is available from selected ThingMagic partners and from the ThingMagic online store at www.thingmagic.com/store/. The USB RFID Reader includes a USB cord and connects to USB enabled desktop and notebook computers for both electrical power and application processing. The ThingMagic USB Reader is FCC and ETSI certified. RFID tags are not included.

For detailed specifications, go to www.ThingMagic.com.

About ThingMagic, Inc.

ThingMagic is a leading developer of radio frequency identification (RFID) technology, with broad experience in applying RFID in a wide range of industrial and consumer applications. ThingMagic's customers include some of the world's largest retailers, consumer companies, automotive firms, manufacturers and industrial automation firms. ThingMagic products include fixed and embedded RFID readers and antennas, embedded and OEM RFID technology, and professional services to facilitate the OEM integration of RFID into a wide range of industrial and consumer products. ThingMagic is “The Engine in RFID™.” http://www.thingmagic.com.