Traditionally the territory of hippies, eco-clothing is becoming big business as people all over the planet start to take more interest in the planet. Organic foods has already become a mainstream product genre available in just about every grocery store, and eco-friendly clothing is on the verge of making the same impact. Most organic fabric today is organic cotton, which drives the eco-clothing trend, with continuously growing sales expected to reach more than $2 billion.
Fashion designers are also innovating with eco-friendly fabrics made of soy, corn, hemp and even bamboo. Not just dinner for pandas anymore, bamboo is making a mark as the newest eco-clothing trend. Bamboo, the fastest growing plant in the world, is more ecological than organic cotton and softer than organic silk. In fact, bamboo is expected to become a popular eco-clothing trend over the next few years, because it is 100% biodegradable and does not require fertilizers and pesticides, and is considered by many to be the most ecological fabric.
In the end the eco-clothing trend may take off as a self-fulfilling prophecy – because it is “trendy”. Whatever the reason, no one can argue the eco-clothing can have a positive impact on the environment.