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Fashion Retail Apps : HSN Extends Digital Reach with the Launch of iPad App
http://www.fashionnewspaper.com/articles/6982/1/Fashion-Retail-Apps--HSN-Extends-Digital-Reach-with-the-Launch-of-iPad-App/Page1.html
By Maxamillion Blick
Published on 12/22/2010
 
The HSN Application Creates an Unparalleled Mobile Retail Experience Featuring Both Live Video and Video On Demand, Allowing for Seamless Integration of Video and Commerce

HSN, a leading interactive multichannel retailer, today announced the launch of a dynamic new application ("app") for the Apple iPad, extending the company's digital reach to millions of iPad users. With the launch, HSN will be the only retailer offering a video-centric iPad experience that allows consumers to watch both live streaming video and 15 channels of archived video, as well as the ability to program their own channels based on their preferences.

HSN Extends Digital Reach with the Launch of iPad App : Fashion Retail Apps
The HSN Application Creates an Unparalleled Mobile Retail Experience Featuring Both Live Video and Video On Demand, Allowing for Seamless Integration of Video and Commerce

HSN, a leading interactive multichannel retailer, today announced the launch of a dynamic new application ("app") for the Apple iPad, extending the company's digital reach to millions of iPad users. With the launch, HSN will be the only retailer offering a video-centric iPad experience that allows consumers to watch both live streaming video and 15 channels of archived video, as well as the ability to program their own channels based on their preferences.

"HSN's business exists at the intersection of entertainment, commerce and lifestyle programming, and the iPad technology gives us the perfect platform to deliver our customers an immersive experience that incorporates all three elements," said John McDevitt, VP of Advanced Services at HSN.  "The HSN App for iPad is also another new way for our customers to shop wherever they are, whenever they want."

In developing the app, HSN aimed to include all the best features of the hsn.com experience.  The HSN App for iPad, which is a highly video-centric, highly customized experience, allows users to stream live video from HSN and HSN2 or watch previously-aired content from the network's video library on the top of the screen while simultaneously browsing related products on the bottom half of the screen. With the slide of a fingertip, users can enlarge either aspects of the app, allowing for more viewing room for video or products.

HSN is the only retailer to offer 15 video on demand channels on the iPad across product categories, including fashion, jewelry, kitchen, electronics, shoes/handbags, and home. In addition, the app allows customers to create up to five of their own personalized channels, selecting their favorite brands or categories of merchandise and compiling videos focused on these preferences.

The seamless integration of video and commerce is designed as the perfect complement to HSN's live television programming. All necessary information needed before purchase will be right at the customer's fingertips, including product details, product images, related products, and customer reviews. Most importantly, customers can take this app with them wherever they go, allowing them to access HSN's live video, the network's video library and exciting deals and offers whenever they want to shop.

Future versions of the app will continue to offer additional exciting ways for customers to create their own personalized shopping experience.

The addition of the HSN App for iPad reinforces HSN's commitment to being at the forefront of transactional innovation.  HSN also has apps for the iPhone, Android, and Windows 7 phones, as well as an optimized mobile website.

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics.

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features more than 16,000 product videos; and mobile. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

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