Lucky Brand has retained Fluid, an interactive online retail solutions company. Fluid will assist in deploying interactive online shopping experiences that unite the brand, their customers and their products in meaningful ways. By creating signature online experiences, Fluid will deliver the same kind of branded, entertaining, fun and social experiences that customers already enjoy while shopping at Lucky Brand’s retail stores.

“We believe the online shopping experience should be an engaging customer-centric experience,” said Andrew Sirotnik, chief experience office for Fluid. “Lucky Brand has an extremely rich heritage and distinctive brand positioning. There’s a lot we can do in the digital realm to extend that brand experience and blend it into a world-class online shopping experience. We believe this will drive the continued growth of the company and augment the value of their brand as a leader in this space.”

About Lucky Brand

Rooted in rock 'n' roll and vintage-inspired, Lucky Brand designs and produces denim, sportswear, knits, woven’s, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear, watches, iPod players, and accessories for men and women. Lucky Brand Jeans has over 180 neighborhood stores nationwide and internationally. The Lucky Brand collections are carried at better department and specialty stores and at luckybrandjeans.com.

About Fluid, Inc.

Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Chef's Catalog, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.

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