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NEW HALL LAYOUT AT CPD 2009
http://www.fashionnewspaper.com/articles/676/1/NEW-HALL-LAYOUT-AT-CPD-2009/Page1.html
Maxamillion Blick

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By Maxamillion Blick
Published on 10/7/2008
 
As part of the Igedo Fashion Fairs, CPD (Womenswear) will feature a new hall layout when it will be held from February 1 – 3, 2009 in Düsseldorf, Germany.  In close cooperation with the London-based design agency JHP, a trade fair concept with modern, clear-cut structures has been developed with focus on the merchandise presentation. In three newly created, clearly defined fashion segments within four exhibition halls, visitors will get a better overview of the products on display.
NEW HALL LAYOUT AT CPD 2009
 As part of the Igedo Fashion Fairs, CPD (Womenswear) will feature a new hall layout when it will be held from February 1 – 3, 2009 in Düsseldorf, Germany.  In close cooperation with the London-based design agency JHP, a trade fair concept with modern, clear-cut structures has been developed with focus on the merchandise presentation. In three newly created, clearly defined fashion segments within four exhibition halls, visitors will get a better overview of the products on display.

  The new CPD segment “Spirit” in Hall 10 will offer leading brands and trendy, international lifestyle brands. The progressive part will continue to be ”Concept 11” with a selection of high street fashion with innovative styles.

  In Halls 11 and 12 design-driven collections in the medium to upper price ranges can be found within the second new segment ”Boutique”. This section will also include the segments Maternity (maternity and children’s wear) and Supersize (plus size fashion).  As subsegments of the Boutique area, “Style“ will offer visitors collections in the high-end to exclusive price ranges as well as evening fashion, leather and fur creations while  “Essentials” will feature new basics and classic coordinates.

  The third new segment will be the “Avantgarde Gallery“ in Hall 13, where visitors will find creative collections in the high-end to exclusive price ranges from national and international designers. 

  Accessories such as bags, belts, jewelry and scarves will be displayed throughout all halls at CPD 2009.

  To support the new structure of CPD and ease visitor orientation, the booths designs will be uniform but will match the relevant fashion segment and allow room for individual design ideas.

  “CPD continues to be the driving force for the fashion capital Düsseldorf. With the new structure we offer exhibitors and visitors a new, modern concept,” explained Frank Hartmann, CEO and President of the Igedo Company. “We will redesign CPD with a much more emotional hall layout and newly defined segments in order to make the trade fair fit for the future with a view to long-term growth. Our aim is to provide retail and industry with impetus in tough times and to open new markets for them.“

  For further information on visiting or exhibiting at CPD 2009, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com or www.cpd.de