Dillard's, Inc. announced today that merchandise sales ("sales") for the four weeks ended August 28, 2010 were $426,831,000 compared to sales for the four weeks ended August 29, 2009 of $431,089,000. Total sales decreased 1%. Sales in comparable stores were unchanged on a percentage basis for the four weeks ended August 28, 2010.

Sales for the 30 weeks ended August 28, 2010 were $3,217,302,000 compared to sales for the 30 weeks ended August 29, 2009 of $3,214,455,000. Total sales were unchanged on a percentage basis. Sales in comparable stores increased 1% for the 30-week period.

During the four weeks ended August 28, 2010, sales were slightly above the average total Company trend in the Eastern and Central regions and below trend in the Western region. Sales of shoes were significantly above trend during the four-week period while sales in the home and furniture category were significantly below trend.

Dillard's, Inc. is one of the nation's largest fashion apparel and home furnishing retailers. The Company's stores operate with one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names.