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Carhartt Launches Premium Twill Program for Fall 2010
http://www.fashionnewspaper.com/articles/6619/1/Carhartt-Launches-Premium-Twill-Program-for-Fall-2010/Page1.html
By Maxamillion Blick
Published on 08/31/2010
 
Carhartt, a global manufacturer of premium work wear, launches an exciting new twill product line that includes: The Carhartt Long-Sleeve Twill Work Shirt (S224), the Short-Sleeve Twill Work Shirt (S223), and the Twill Work Pant (B290). The twill program offers superior standards in comfort, durability, and Carhartt quality construction.

"Our premium twill fabric and fit, plus our high-performance features make the Carhartt Twill work wear program built to outperform any current twill market leader," said Anne Rourke, Designer III for Carhartt.


Carhartt Launches Premium Twill Program for Fall 2010
Carhartt, a global manufacturer of premium work wear, launches an exciting new twill product line that includes: The Carhartt Long-Sleeve Twill Work Shirt (S224), the Short-Sleeve Twill Work Shirt (S223), and the Twill Work Pant (B290). The twill program offers superior standards in comfort, durability, and Carhartt quality construction.

"Our premium twill fabric and fit, plus our high-performance features make the Carhartt Twill work wear program built to outperform any current twill market leader," said Anne Rourke, Designer III for Carhartt.

The Carhartt Long-Sleeve Twill Work Shirt (S224) and the Carhartt Short-Sleeve Twill Work Shirt (S223) were constructed from a premium 5.5-ounce polyester/cotton blended twill with wrinkle-resistant fabric and water/stain-repel-and-release finish. Both shirts offer uncompromising Carhartt characteristics including a spread collar, two chest pockets with mitered flaps and button closures, a square bottom that tucks comfortably, and dyed-to-match front buttons to allow for a more uniform appearance throughout. The S224 and S223 are available in regular sizes S – 2XL and in tall sizes, M – 4XL and come in four color options including: black, dark gray, khaki, and navy. The S224 retails for $34 and the S223 retails for $30.

The Carhartt Twill Work Pant (B290) is constructed from an 8.5-ounce polyester/cotton blended twill featuring a wrinkle-resistant fabric with a water/stain-repel-and-release finish, a permanent crease and two back pockets with welt pockets and button closures. The pant sits slightly below the natural waist giving it a more relaxed-fitting seat and thigh and offers leg openings that fit over boots.  The B290 is available in regular and tall sizes in four color options including black, dark gray, khaki, and navy. The B290 retails for $35.

"Our consumers are going to love the way our twill fits!" Rourke further adds. "In comparison to other twill market leaders, Carhartt's Twill Work Pant offers a slightly lower fit at the waist that will make bending and stretching on the job more comfortable and when worn in conjunction with Carhartt's twill shirts that offer a clean square bottom, tucking will be less bulky allowing for a more uniform appearance."

"We wanted to launch a program that would appeal to workers in the light-duty business areas (truck driving, service utility workers, maintenance workers), while also giving our current consumer another fabric option for existing medium-duty to heavy-duty occupations (construction and farming industries)," said Rourke.

Go to www.carhartt.com to purchase your Carhartt twill today.

About Carhartt, Inc

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

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