True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Ross Park Mall in Pittsburgh, Pennsylvania. Located at 1000 Ross Park Mall Drive, the 1,920 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Recognized as one of Pittsburgh’s premiere shopping destinations with accessibility to the entire Pittsburgh metropolitan area, Ross Park Mall attracts an estimated 10 million visitors annually. The Center, which encompasses over 1.2 million square feet of retail space, is currently in the final phase of a redevelopment which will include the first and only Nordstrom located within the greater Pittsburgh area. Notable new stores for Fall 2008 also include several luxury retailers such as Louis Vuitton, Tiffany, Burberry, Michael Kors, Juicy Couture and Kate Spade, all of which will be the first stores in the Pittsburgh marketplace.

“We are excited to announce the opening of our first branded retail store in the Pittsburgh marketplace. Our Ross Park Mall store marks our 35th branded retail store and places us solidly on track to meet our 2008 year-end target of 39 total branded retail stores.

The strong traffic trends, demographic characteristics and complementary retail partners of the Ross Park Mall exemplify our strategy of securing marquee locations for our branded retail stores,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc.

“We will continue to leverage our strong financial position in order to build our retail presence in some of the best retail centers across the country,” said Michael Buckley, president of True Religion Apparel, Inc.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

Thank you for reading this article on the Fashion Newspaper.