Representatives from Springs Creative Products Group LLC announced the company has entered into a licensing partnership with Nickelodeon & Viacom Consumer Products. This partnership will allow Springs Creative Products Group to incorporate Nickelodeon and Nick Jr. properties -- including SpongeBob SquarePants; iCarly; The Backyardigans; Blue's Clues; Go, Diego, Go; Dora the Explorer, Ni Hao, Kai-lan; and WonderPets! -- into the company's lines of retail fabrics and craft kits, such as the Room Decor Kits and the Make It Yourself!(TM) Fleece Throw Kits.

"Nickelodeon and Springs Creative Products Group is a natural partnership," said Hal Snik, Senior Vice President of Domestic Licensing, Nickelodeon and Viacom Consumer Products. "We're looking forward to the opportunity to translate the excitement of our popular Nick characters into a line of irresistible and high quality products."

    "This partnership clearly demonstrates that Springs Creative Products Group is constantly striving to deliver the most current and sellable trends in the marketplace," said Mike Boylan, President of Springs Creative Products Group's Consumer Products. "We are very excited about adding the Nickelodeon(R) brand to our line of licensed products and plan to use its
popular characters to develop new, innovative products that provide great value to our customers.
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    Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

    Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

    Springs Creative Products Group LLC is a leading supplier of licensed retail fabrics, packaged craft kits and finished products by Disney(R), NASCAR(R), Coca-Cola(R), Hershey(R), John Deere(R) and others to major retailers and manufacturers including Wal-Mart(R), Jo-Ann Fabrics(TM), Hancock Fabrics, Hobby Lobby(R), Target and JCPenney. The company's specialty fabrics division is a major supplier of unfinished fabrics and fabric components that are integrated into products such as mattresses and furniture.

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