ropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced its partnership
with Hollywood Records and platinum record selling, Grammy™
nominated music group, Plain White T’
ropostale and Hollywood Records have worked together to create a dynamic in-store and on-line promotion celebrating the release of the Plain White T’
s upcoming album, ‘
Big Bad World.’
This promotional campaign will begin on Tuesday, September 23, 2008 in Aé
ropostale stores and also through www.aeropostale.com
During the promotion, both in store and on-line, customers can purchase the album, ‘Big Bad World’ as well as receive, while supplies last, a free, exclusive Plain White T’s t-shirt.
Scott Birnbaum, Senior Vice President of Marketing at Aéropostale said, “Aéropostale strives to create fresh and relevant promotions that engage our customers and keep them coming back. Plain White T’s is a great band and we’re excited to have created this partnership with them and Hollywood Records.”
The promotion will be supported through an integrated marketing effort. During the campaign, Aéropostale will be promoting the CD and exclusive t-shirt with window displays, bag stuffers and in-store signage in over 850 stores nationwide, Puerto Rico and Canada. Aéropostale will also be promoting the partnership online at www.aeropostale.com as well as through email blasts and online banner ads on social networking sites such as MySpace.
“Hollywood Records and Plain White T's are always looking for innovative ways to connect to their audience, Aéropostale offers an exciting and direct link to a consumer that is passionate about style and music,” said Ken Bunt, Senior Vice President of Marketing at Hollywood Records.
Before the album launch, Aéropostale is offering fans a free, exclusive Plain White T’s song download, ‘Love at 10th Sight.’ Beginning on Friday, September 12, 2008 thru Monday, September 22, 2008, customers who try on a pair of jeans at any Aéropostale store will receive this exclusive track for free. ‘Love at 10th Sight’ will only be redeemable at www.aeropostale.com.
“Aéropostale is about a fun and inviting shopping experience,” said Birnbaum. “This is a promotion we know our customers will enjoy.”
About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale products can only be purchased in its stores or on-line through its e-commerce website (www.aeropostale.com). The Company currently operates 850 Aéropostale stores in 48 states and Puerto Rico, 24 Aéropostale stores in Canada and 14 Jimmy’Z stores in 11 states.
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