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Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, today released photos from the recent launch of its Cherokee Brand in Israel with Shufersal Ltd.
Mark Nawrocki, Executive Vice President, Brand Development for Cherokee, stated, “We are very proud of our recent launch in Israel. The Cherokee Brand is now licensed in 30 countries and is sold in over 3,000 locations. While we continue to build our brand with our existing partners, we look forward to our upcoming launches in India with Arvind Mills and Spain with Grupo Eroski.”
Larry Sass, Executive Vice President, Business Development for Cherokee, added, “We are pleased with our recent launches as they continue to fortify our ‘World Branding’ strategy. We continue to aggressively pursue partnerships throughout Western Europe, Russia, Asia and Australia. In addition, we now have the opportunity to expand our brand representations to capitalize on international opportunities as well.”
About Cherokee Inc.
Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Grupo Eroski (Spain). Premier clients for Cherokee’s Sideout brand include Mervyn’s (U.S.) and Shanghai Bolderway (China), and for Cherokee’s Carole Little brands include TJX Companies (U.S., Canada and Europe). Cherokee also recently placed the Norma Kamali brand with Wal-Mart.