Guess Jeans is proud to present you a fashion voyage through time and space. Inspired by cult films and themes from the 60’s, the 40’s and the 20’s, the GUESS girl embarks on a motion picture journey….. Quiet, please. The movie is about to begin.

“Valley of the Dolls” opens this festival of the cinema with a strong 60’s vibe reflecting the youth and culture of the era. Neat “ladylike” coats and jackets with wide billowy sleeves, and novelty plaids are a new addition to her wardrobe. A multitude of mini and maxi-length flirty and flounced dresses add a touch of femininity, while ¾ sleeve jackets developed in a variety of fabrics to create a colourful bazaar of new volumes are teamed with skinny jeans to highlight their perfect cuts and new shapes. “Bigger is better” for prints and details. Drop shoulders, kimono sleeves and raglan details are mixed with oversized shapes. The colour palette opens with an array of pastel tones in fun 60’s attitude, or opulent hues of red, pink and mulberry working back to a selection of greys - the new black for the season. Rich shades of cocoa brown and hazelnut play into to hues of green with moody accents of gold. A touch of glamour is given with hot magenta and metal tones. The re-styling of vintage looks on new age fabrics such as chiffon, jersey or soft fluid tencel, combined with traditional plaid and pinstripe patterns or fine virgin wools brings this youthful and captivating time back to life through the creation of perfectly feminine silhouettes.

Inspired by the 40’s and by the enigmatic and beautiful Marlene Dietrich and her most famous film “Blonde Venus”, Guess embraces the passion and glamour that has always been the essence of the brand in a game of feminine and masculine contrasts. A combination of linear and military styles, such as sexy 40’s fit wool army jackets and new military pants, with extremely feminine tops and shirts in silk fabric highlight our GUESS girl’s curves. A melange of power and femininity embodied by high waist skirts and slim fit jackets. Open-worked, fine, wool sweaters adorned with stones and pearl applications are warm and soft, in a variety of yarn weights keeping her cosy in the winter chill while remaining super- fitted and feminine for second-skin comfort. Buttons in wax seal shapes, suspenders and heraldic embroidery emphasise the military and tailored appearance. Deep berry reds are combined with military greens and greys, as well as shades of brown and sandy colours, with touches of 40’s glamour in accents of teal, hot magenta and mustard. Fine virgin wools, heavy for jackets and coats become warm and light in jersey tops and dresses. Stretch cavalry tailored pieces and chic sateen and jacquard fabrics that ooze seduction are set against flowing silks to create a law of contrasts and ambiguous charm for our GUESS “Diva”

Denim for Fall 2008 returns to the essential for a clean look in the fine quality that characterises GUESS Jeans. Raw and vintage washes are re-visited with softer effects and detailed in super-sophisticated trims. Chic basics are also updated with special attention to fits that will satisfy all tastes.