From exotic India to sophisticated New York City, rising fashion star Natasha Sehgal will present her latest collection of innovative womens evening and ready-to-wear designs on Sunday, May 14, 2006 at the Champagne Fashion Brunch to be held at La Prima Donna restaurant, 163 West 47th Street, in New York City’s famous theater district. Doors open at 12:30 p.m. and the show starts at 1:00 p.m.
After studying fashion design at both NIFT in New Dehli and Parsons School of Design in New York, Natasha Sehgal worked with such top name labels as Anna Sui, DKNY and New York & Company. Upon her return to India in 1994, Natasha launched her own label, Nat Non, which produces three lines of seasonal and holiday collections offering high-quality finely crafted designs to the ready-to-wear market. All aspects of the design process are controlled in-house, from concept to technical production and quality control, with an emphasis on exquisite craftsmanship.
The "Epoch Jeweled" collection which will be shown on the runway in New York, is inspired by the dramatic jewels of the theater. With a color palette ranging from rich tones of midnight blue, royal purple, scarlet, topaz and gold, designs include fishnet sweaters, slim fitted flared trousers, fishtail skirts, cropped corsets, and dresses with Bettina sleeves or Lolita ruffles on the back. The plush fabrics include velvets and reflective brocades as well as lace and chiffon. Stone embellishments, pearl and antique thread embroidery as well as gold tassels all serve to enhance the jeweled vintage motif.
In addition to New York City, Natasha Sehgal will soon be presenting her beautiful creations in Bali. Past shows have been done before enthusiastic crowds in India. Her designs are currently sold throughout India, and Nat Non is in the process of setting up its own retail stores in New Dehli and Mumbai, as well as in New York in the near future.
"Natasha is one of those talented artists who bridges the design traditions of the East and the West," says producer Andres Aquino. "We are delighted to introduce Natasha's latest collection to the New York market, especially in these times of heightened appreciation and interest for Indian craftsmanship."
Portions of Champagne Fashion Brunch proceeds support children’s charity providing food, clean water, medical care and other assistance in poverty stricken countries around the world.
Photos courtesy of the designer