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“Our vision is to encourage brand loyalty by introducing expectant mothers to our chic My Vintage Baby designs. The intent is to create even greater enthusiasm for our children’s apparel by appealing to new mothers,” stated Jessica Wiswall, the CEO of My Vintage Baby. “We are planning both short and long sleeve designs. This should generate year round demand, departing from the apparel industry’s typically seasonal approach,” she added.
The market launch will begin in August 2008 at various apparel shows throughout the U.S. Initially there will be three new designs available for mothers-to-be. It is anticipated that the new tops will be sold in the same boutiques as My Vintage Baby’s children’s wear, as well as in maternity wear departments and shops.
ABOUT MY VINTAGE BABY:
My Vintage Baby is recognized as “a piece of yesterday for the hip child of today.” Its garments are designed with both new and vintage reproduction materials, each with its own nostalgic yet stylish look. The vision is to make each garment as unique as the children who wear them.
For more information regarding My Vintage Baby please visit: www.myvintagebaby.com.