Carhartt, a Michigan-based manufacturer of premium workwear, launched today a new web site, but first, the company seeks consumers to help knock down its old web site. Consumers can log on to www.carhartt.com to use interactive demolition tools including a jack hammer, wrecking ball and dynamite sticks to accomplish the job.

“We make workwear for the active worker who works hard all day, and this is a fun game that allows them to be ‘demolition experts’ to destroy the existing site. They will then have an opportunity to tell their stories about their tough jobs, and read stories posted by other hard working men and women,” said Thadd Tucker, Carhartt’s director of eCommerce. “Our customers have some of the toughest jobs out there and we wanted to honor them by creating a space online where they can share stories about their jobs and feel connected not only to Carhartt, but to their fellow workers.”

When consumers log on to www.Carhartt.

com, they can submit their Tough Jobs stories and photos in the Experience Carhartt section. This area of the site also includes information on “The Carhartt Difference,” which calls out the design details that make a garment uniquely “Carhartt.”

“Carhartt has produced quality workwear for more than 119 years,” said Tucker. “Over time, we’ve developed sort of a Carhartt DNA; design details that run throughout our entire line of products. We thought it was important for our customers to know what makes each of our garments unique. It’s things like triple-needle stitching on our coats and other apparel, larger openings on our pant legs to fit over work boots and shirts that have anti-odor and moisture management properties in them. Our customers can visit this part of the site and discover these details on all of our products.”

Users visiting the Experience Carhartt section will be able to request a visit to the job site from Carhartt’s Work Strong trucks; a showroom on wheels featuring the latest in Carhartt workwear. At these events, workers can test their grip strength with the Carhartt Work Strong! challenge and play a Spin to Win game to win Carhartt prizes.

Users can check the Carhartt race schedule to see when Matt Kenseth and the #17 Pit Crew are on the track, learn more about Future Farmers of America, Stihl Timbersports and more on the all new Carhartt.com.