Nike Debuts Team USA’s Most Innovative Footwear and Apparel Designs Ever
http://www.fashionnewspaper.com/articles/560/1/Nike-Debuts-Team-USAs-Most-Innovative-Footwear-and-Apparel-Designs-Ever/Page1.html
Maxamillion Blick
Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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By Maxamillion Blick
Published on 06/24/2008
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WHAT: |
On Monday, June 30, the United States' top basketball |
| players, including Kobe Bryant, LeBron James, Carmelo | |
| Anthony and Dwyane Wade, will assemble in New York City to | |
| take part in an unprecedented fan celebration and | |
| unveiling of the Men's Basketball Team that will compete | |
| for Team USA at the Beijing 2008 Olympic Games. | |
| Led by head coach Mike Krzyzewski, Team USA will gather at | |
| Rockefeller Center's famed ice rink for a team | |
| introduction that will feature all 12 members of the squad | |
| that will represent the United States this summer. The | |
| event will be hosted by TV personality Kevin Frazier. | |
| During the event, Nike will also unveil Team USA's new | |
| Swift System of Dress basketball uniform. The new Nike | |
| designed uniform eliminates 24 centimeters of material and | |
| reduces the weight by 31 percent. The uniform also | |
| features Nike Aerographics, an engineered mesh providing | |
| zoned cooling that reduces up to half the yarn, making it | |
| more lightweight and breathable. An exclusively designed | |
| "We the People" graphic, inspired by USA's rich history, | |
| is also integrated into the uniform. | |
| In addition to Team USA's uniform design, Nike will | |
| showcase the USA Nike Hyperdunk colorway. The Nike | |
| Hyperdunk is 18 percent lighter than the average Nike | |
| basketball shoe and is the lightest and strongest | |
| basketball shoe Nike has ever created. Key products | |
| inspired by the USA Basketball uniform and Hyperdunk | |
| footwear featuring Flywire technology will be available to | |
| consumers beginning July 26th. | |
|
WHEN: |
Monday, June 30 |
| 12:30 pm - 1:30 pm | |
| Media check in at the top of the steps to the ice rink | |
| begins at 11:30 am | |
|
WHERE: |
Rockefeller Center Ice Rink |
| 30 Rockefeller Plaza | |