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Hydrogen focuses on foreign markets and chooses Japan for a week of astonishing events. Hydrogen dedicated its April events to Japan, the market that worldwide has been most rewarding for the company’s brands, founded and headed by Alberto Bresci.
Hydrogen dedicated its April events to Japan, the market that worldwide has been most rewarding for the company’s brands, founded and headed by Alberto Bresci.
The first event in Tokio, at the Tsunamachi Mitsui Club, inside the royal gardens, where on the 16th of April fashion show, the new autumn/winter collections of the group will be revealed:
The man, woman and kid Hydrogen first line, the new Hydrogen sportswear label, and the Cigarette One collection, produced by the newborn Bronzaji Srl, also managed by Bresci.
The event will be attended by Skip Braver, owner of Cigarette Racing, which signed with Bronzaji worldwide apparel licensing.
Hydrogen wanted on its side, for this unique event, that celebrates once more the prestige of Italian fashion in the world, two other “top of their class” Italian representatives: the catering will be in fact provided by the “Calandrino Tokio” restaurant, from Massimiliano and Raffaele Alajamo, and Birra Peroni – Nastro Azzurro will cheers the guests with a special edition bottle, realized on purpose for the event.
The event has been conceived and organized in collaboration with Sanki, Hydrogen distributor in Japan, and will then peak in an exclusive party arranged at a very unique location, in the Roppongi district: A night for guests selected between press and international celebrities.
The 19th of April, the scene moves to Osaka, what is considered today the trendiest city in Japan, where Hydrogen has decided to open its first shop in shop, inside of the Hankyu luxury mall.
After being placed in higher level department stores, such as Isetan and United Harrods, Hydrogen gives back to its Japanese fans with a space that marks the first step, of the worldwide retail expansion of Hydrogen brands in the world.
To emphasize the terrific appeal of the occasion, Alberto Bresci will be featured as the new ambassador of made in Italy original luxury, on the cover of one of the most important cars & fashion magazine in Japan.
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