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The conference also heralded the official entry of SKECHERS into the China market. Guangzhou is the headquarters of SKECHERS in China, and company-owned flagship stores are already being established in major fashion cities across the country -- specifically Beijing, Shanghai and Shenzhen.
Now supported with an even stronger foundation via the joint venture SKECHERS China Limited, the Company’s success is expected to be replicated in China, a country of approximately 1.4 billion people. With more than 3000 styles for men, women and children, SKECHERS believes there is great potential in the Chinese market.
“SKECHERS was born out of the passion that we all have for the footwear business,” said Michael Greenberg, president of SKECHERS and Chairman of SKECHERS China Limited, to an audience of more than 100 department store owners, mall operators and other franchisees. “It is this passion that will ensure the success of SKECHERS in China.”
Mr. Willie Tan, CEO of the joint venture, led the management team in securing the trust of partners and vendors by emphasizing the solid and capable background of the joint venture companies Luen Thai Enterprises and SKECHERS. Mr. Tan said: “Our experience in the China market and long business heritage in the country will propel SKECHERS to reach its target market. At SKECHERS, we have great products as well as the vision, passion and the commitment of the people. With SKECHERS, you can rely on strong infrastructure, systems support, world class marketing and positioning programs and highly experienced people to reach our target customers.”
At the close of the conference, Mr. Greenberg commented: “This is a first-class way to launch a brand in a country with so much opportunity, and it is exciting to see so many key accounts here – and to have them hungry for a lifestyle brand such as SKECHERS. The success of the event is evident in the enthusiasm of all here, as well as in the number of orders and inquiries made on the spot.”
ABOUT Luen Thai Enterprises
Based in Hong Kong, Luen Thai Enterprises is a conglomerate with businesses and investments in multiple industries including footwear manufacturing and supply-chain services, ocean and air cargo services, long-line fishing and distribution of fresh seafood products, real estate development, travel and tours, and wholesale distribution. Luen Thai Enterprises has business operations in China, Japan, Philippines, the United States, Micronesia and the Pacific region. A sister company of Luen Thai Enterprises, Luen Thai Holdings Limited is one of the leading apparel manufacturing and supply chain services providers worldwide. The Company produces more than 80 million pieces of apparel annually for men, women and children.
Luen Thai Enterprises is a privately held company and employs more than 2,000 people. It is part of close to a $1 billion group of companies that also includes footwear manufacturing, logistics, hotels, travel and tour operation among others. Most of the businesses have been operating for more than 20 years. Luen Thai Enterprises is steadily bolstering its foundation in Mainland China. Its strong business network in the local retail industry and long heritage of doing business in the country is expected to complement SKECHERS China’s growth plans.
ABOUT SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company’s global network of distributors, subsidiaries in Canada, Brazil, Asia, and across Europe, as well as in China through a joint venture. Please visit www.skechers.com or call the Company’s information line at 877-INFO-SKX.