According to Josh Dunn, who is leading the eco-friendly product management team at Avery Dennison Retail Information Services, apparel makers, retailers and brand owners who present the FSC logo on the tags and tickets of their products send a clear message to consumers that their brand stands for responsible paper sourcing and sustainable forest management practices.

“The FSC logo represents a credible, independent organization that has set the standard for rigorous eco-friendly forest controls, management and reporting practices,” Dunn says.  “FSC certification is based on principles that combine perpetual growing and harvesting of trees with the protection of wildlife, plants, soil and water.”

The Avery Dennison facilities gaining the FSC CoC certification are:

• Panyu plant, China
• Unimax Building, San Po Kong, Hong Kong
• Avery Dennison Paxar Building, San Po Kong, Hong Kong
• Nansha plant, China
• Tseung Kwan O, Hong Kong
• Avery Dennison, Korea

Products certified to carry the FSC logo include tags and tickets made from single-side coated, two-side coated and Kraft paper stocks.

“We are proud of our new FSC accreditation for our plants in China and Korea,” Dunn reports. “We have gained certification at facilities in other Avery Dennison Divisions, and in 2008 we expect more IBMD (Information and Brand Management Division) sites in Asia will attain the FSC CoC certification as well as facilities in the Americas and Europe.  The supply chain of FSC certified paper stocks, however, is dynamic and evolving. Avery Dennison has a dedicated team working to drive forward the development of all our eco-friendly brand identification solutions to meet the sustainable requirements of apparel brands and retailers around the world.”

The Forest Stewardship Council is a non-profit organization that promotes responsible management of the world’s forests. The FSC CoC certification is the primary sustainable global standard for paper stock.

About Avery Dennison Corporation

Avery Dennison is a global leader in pressure-sensitive labelling materials, retail tag, ticketing and branding systems and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in more than 60 countries who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

Visit : www.ris.averydennison.com