True Religion Apparel, Inc. announced the opening of a new branded retail store in the San Francisco Centre. Located at 845 Market Street, the 1,146 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Located in the heart of San Francisco’s retail district and adjacent to Union Square, the South of Market (SOMA) district and Yerba Buena, the San Francisco Centre is regarded by many as the premier retail destination in San Francisco. The Centre, which is comprised of over 1.5 million square feet of retail space, is home to many premium and luxury retailers, including Nordstrom, Bloomingdale’s, Coach, Juicy Couture, BCBG Maxazria, and Hugo Boss.

“Nationally recognized as the largest urban shopping center west of the Mississippi, the San Francisco Centre represents an ideal environment to showcase our expanding lines of denim and denim-related sportswear and also our entire collection of licensed products,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. “The Center’s upscale reputation and fashionable customer base serves to support our premium brand well.

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“The San Francisco Centre attracts more than 25 million visitors annually. Given this strong foot traffic combined with the affluent customer base served by the Centre, we are confident our True Religion branded store will perform extremely well,” said Michael Buckley, president of True Religion Apparel, Inc. “As we move forward with our retail expansion plans, we will continue to seek locations that deliver the targeted levels of sales volume, customer traffic and overall fit with the True Religion brand.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

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