Miraclebody Jeans Launches a Search for
“Women Who Shape our Lives”
Winning entrants to receive celebrity stylist makeover and appearance in PEOPLE StyleWatch® ad
Miraclebody® Jeans, by the makers of Miraclesuit, announces a Search for “Women Who Shape our Lives.” Seeking entries from women who can nominate themselves or others, this contest will honor and share inspirational stories about remarkable women from all walks of life who have made a significant difference.
“There are so many amazing women out there who have inspiring stories to share.” says Sandra Davidoff, Corporate Communications Director for Miraclebody® Jeans. “Whether they are mothers, daughters, friends or relatives … teachers, coaches, in the armed forces, nurses, doctors, volunteers, our favorite neighbor who we always lean on, we all know someone who has really made a real difference in our lives. This campaign seems like a natural for us since our brand is about “shaping the women who shape our lives.”
Selected entries, videos, and photos will be posted on the website www.weshapewomen.com, on Facebook, and shared with national media outlets. There will be 10 Semi-finalists selected by the Miraclebody® Board of Directors who will be awarded a denim wardrobe from Miraclebody® valued at over $300 and 4 winners who will be flown to NYC for a photo shoot session with fashion photographer James Macari for an advertisement showcasing the winning stories in the August issue of PEOPLE StyleWatch® magazine. They will receive a consultation with celebrity stylist Robert Verdi and a makeover at the Sally Hershberger Downtown Salon.
The Women Who Shape our Lives Search will run from April 6, 2010 until May 15, 2010. The contest was developed and executed by Matchbook Company, a talent-based integrated marketing company. The program for Miraclebody Jeans includes PR, advertising, Facebook, social media, retail events and digital marketing. Additional information, contest rules and entries can be found on www.weshapewomen.com.
The makers of Miraclesuit the #1 brand of designer control fashion swimwear, now brings innovative patent-pending technology in the Miraclebody Collection. Miraclebody is a collection of jeans, tops, and other control fashion apparel crafted to enhance your shape and ''look 10 pounds lighter in 10 seconds.'' All styles are specifically engineered to flatter every body, with a contour waistband to eliminate ''muffin top'', a patented tummy control feature that offers a smooth, sleek look, and innovative fabric that helps slim the thighs and lift the rear. For more information, log on to www.miraclebody.com.
"PEOPLE and STYLEWATCH are registered trademarks of Time Inc. Used with permission"