New Online trend service mpdclick launches a rival to the popular WGSN news portal. mpdclick is focused on kids teen and youth fashion and is already becoming an essential tool for design led retailers and brands. The service is offering a free 3 day trial to industry professionals on www.mpdclick.com

Jo Everett, buying consultant to UK high fashion chain New Look and formerly Head of Kidswear at Tesco UK, says: “A subscription to mpdclick is like having your own market research department on call 24 hours a day.  Just click and you have access to 1000s of reports compiled using photographs, colour and trend information that’s collected from all the major trade fairs, runway shows, style events and retail hot spots worldwide”

“These days, with new ranges coming in to store every 6 weeks designers, retailers and buyers do not have time to do extensive research themselves - they need essential information in an easy to understand format, which is updated on a daily basis”

Fiona Jenvey, founder and owner of Mudpie Design and mpdclick says:

“Not many trend agencies take kids, teen and youth wear seriously. Often the trends are portrayed as being dumbed down runway with little consideration. Young fashion should be right on trend, not just an afterthought”.

Trend agency Mudpie Design, the creator of mpdclick is the largest specialist in the childrenswear sector and has a comprehensive understanding of the international marketplace. It publishes five trend books seasonally and runs a very successful design consultancy from its state of the art studio. With 15 years experience of working with retailers, manufactures and suppliers, the company understands what its customers need and how to deliver it in an easy to use way.

Short lead times and reduced travel budgets have made it increasingly difficult for buyers and designers to see every key emerging childenswear trend.  Mudpie has created the ultimate desktop companion and budget-saving resource to help them really understand this market.
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