Each essence holds the traditions, colours, and scents of small, out-of-the-way corners of the Italian Mediterranean. These are authentic sensory experiences, made for a very special and cosmopolitan person: the kind of person who loves to remember and relive exhilarating and unforgettable moments, no matter where they may be.

And now the Blu Mediterraneo range – sophisticated yet simple, pure and natural – is enriched by an engaging new creation: Mirto di Panarea. In an elegant blue bottle and distinctive label finely edged in purple to evoke the colour of Myrtle berries, Mirto di Panarea takes its place alongside Arancia di Capri, Mandorlo di Sicilia, Cipresso di Toscana and Fico di Amalfi.

Fragments of Italy’s nature and culture that only Blu Mediterraneo fragrances can interpret in all their uniqueness. 

MIRTO DI PANAREA REGENERATING
The island suspended in time...
The only sounds are the wind and rhythm of the waves. Stepping ashore on Panarea, one is instantly enfolded by an atmosphere of peace and silence. Here on the smallest and oldest of the Aeolian Islands, there are no cars and the lava stone-paved paths and mule tracks wind across the Mediterranean maquis shrubland, arriving at breathtaking panoramic views. Emerald waters lap the tiny inlets that dot the island’s more level side,  where olive trees once grew. And then the shores suddenly become steep, craggy and dramatic: the continual succession of terracing and blocks of solidified lava reveal the volcanic origins of an island that is at once soft, yet jagged, sweet yet wild. All around, small atolls and cliffs sculpted by the wind and sea create a fascinating micro-archipelago. The location of choice for exclusive tourism, Panarea is home to a perfect balance of pleasure, health and relaxation.

Sacred to Venus: Myrtle...
Among groves of mastic tree, agave and broom, on the island of Panarea Myrtle grows in the wild. A classic of Mediterranean vegetation, its glossy green leaves, tiny, light white flowers and dark purple berries appealed to the goddess Venus, who wore a crown of Myrtle when she was chosen by Paris. Ever since a symbol of beauty and love, this legendary wild shrub releases an intense, enveloping aroma. In medieval times its berries were distilled to obtain a perfume known as “Angel Water”, and since antiquity Myrtle has been prized for its balsamic and soothing properties and especially for the exceptional regenerating powers of its active substances and essence.
MIRTO DI PANAREA THE FRAGRANCE

A regenerating breeze on the skin...
Mirto di Panarea caresses the skin with a fragrance that is at once pleasing and intensely regenerating for both body and mind. It expresses the inner soul of an island that is unique in the world: a place where everything is more vivid, brilliant and luminous.
The perfume opens with the enveloping and unmistakeable aromatic notes of Myrtle. This stimulating debut is accompanied by the citrus accents of Calabria lemon and sweet Orange and the simple, pure aroma of Basil.
A stirring beginning that opens out into a velvety and elegant floral heart, where accents of Jasmine, Rose and Lilac mingle with accents of sea breeze and Blackcurrant.
The healthful whole is wrapped up in the woody base, with the strongly aromatic notes of Mastic and Juniper and the precious hints of Cedarwood and Amber.

MIRTO DI PANAREA THE PRODUCT LINE
Eau de toilette 60ml and 120ml
The aromatic intensity of Myrtle and a dash of sea breeze, for a fragrance that releases all the vitality of a walk on the beach of Panarea. A perfume that regenerates and restores wellbeing and balance. The skin feels the pleasure of the clear, radiant atmosphere of a truly exceptional island.

Regenerating shower gel 200ml
The shower gel perfumed with Myrtle is delicate and enveloping. Enriched with menthol, on contact with the skin it has an immediate and extremely pleasant refreshing effect, enveloping the whole body in a beneficial sensation of alertness. Its formula, with provitamin B5, gently cleanses the skin leaving it soft and smooth unaltering  its natural equilibrium.

Regenerating body cream 200ml
A rich, soft cream moisturising and softening with glycerine and vitamin E, the cream is formulated with menthol, which gives the skin an immediate sensation of alertness and freshness. This healthful feeling is made even more intense by its regenerating fragrance, with its seductive and enveloping aromatic notes of Myrtle and Mediterranean maquis.

Perfumed deodorant 150ml
Formulated to respect the skin’s natural equilibrium, this deodorant is long lasting and with its  regenerating fragrance, every nuance evokes the wind, light and scents of Panarea. A unique and refined freshness.

This fashionable beauty products article has been provided to the Fashion Newspaper by our friends at Sfilate.