At any age, starting a small business involves a certain amount of risk. For young entrepreneurs, a lack of experience and resources may hinder a business’s success. Meanwhile, older entrepreneurs face the risk of losing money saved over a long period of time. Even still, many prefer starting small businesses over other types of investing.

There are many resources dedicated to helping entrepreneurs of all ages succeed. However, a new trend in business is to employ the resources of suppliers – usually much larger companies – to create long-standing and mutually beneficial relationships with small business owners.

“We have seen many people, from very different demographics, that have the passion and the drive to grow their business. They crave more information and want to keep up with the latest trends, yet this task can be overwhelming,” says Mike McEvoy, VP of Marketing and Sales for Hirsch International Corp., a New York-based company that is the leading provider of commercial embroidery, screen printing, digital direct-to-garment, and textile laser systems in North America.

Hirsch has helped more customers start apparel decorating businesses than any other company.

From home-based “mom and pop” shops which offer their wares to local schools and sports teams, to high-volume decorators producing for major retailers and on-line mass-customization companies, Hirsch provides both the equipment and technical know-how to start and grow a business.

“We know how frustrating it is for a small business owner to experience the run-of-the-mill, let’s keep the customer on-hold-for-twenty-minutes, phone center trouble shooting,” says McEvoy. “That is why we think of ourselves as business consultants rather than distributors. We host over three hundred educational seminars each year, provide a library of resources, and advise existing users how to grow their businesses. Because our success is based on our customer’s success, we invest over $1 million per year educating our customers.”

Also, Hirsch keeps its support domestic, and takes it a step further by localizing it. Hirsch has twenty-five sales and support offices and thirteen state-of-the-art training centers around the country, including onsite product training with each equipment purchase.

“Going above and beyond for your customers is really a no-brainer in any industry,” says McEvoy. “It’s terrific to watch small business owners feel comfortable with growing their business.”

For more information, please visit www.hirschinternational.com.

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