Fashion Industry Ghost Writer ... Freelance writer for the Apparel Search Company. A contributor as well as inspiration to Apparel Search. My goal is to make the Fashion Newspaper a leading resource for locating fashion news on the internet.
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What separates a Ralph Lauren T-shirt from a Lacoste jersey? The horse and the alligator, of course! This type of instant, indelible, name-brand recognition based on simple embroidered designs is a paradigm for the fashion industry.
“Embroidery will always be in fashion, whether it’s a beautifully intricate floral pattern on a wedding gown or a simple monogram on a tailored shirt,” says Mike McEvoy, VP of Marketing and Sales for Hirsch International Corp., a Suffolk County-based company that is the leading provider of commercial embroidery, screen-printing, and textile laser systems in North America. “The best part about the industry is that you do not have to be a huge designer to start your own, unique, decorated apparel line.”
From home-based “mom and pop” shops, to high-volume decorators and major retailers, Hirsch helps more customers start apparel decorating businesses than any other company by offering single and multi-head embroidery machines, proprietary application software, embroidery parts, supplies, and accessories for their customers.
What separates a Ralph Lauren T-shirt from a Lacoste jersey? The horse and the alligator, of course! This type of instant, indelible, name-brand recognition based on simple embroidered designs is a paradigm for the fashion industry.
“Embroidery will always be in fashion, whether it’s a beautifully intricate floral pattern on a wedding gown or a simple monogram on a tailored shirt,” says Mike McEvoy, VP of Marketing and Sales for Hirsch International Corp., a Suffolk County-based company that is the leading provider of commercial embroidery, screen-printing, and textile laser systems in North America. “The best part about the industry is that you do not have to be a huge designer to start your own, unique, decorated apparel line.”
From home-based “mom and pop” shops, to high-volume decorators and major retailers, Hirsch helps more customers start apparel decorating businesses than any other company by offering single and multi-head embroidery machines, proprietary application software, embroidery parts, supplies, and accessories for their customers.
Mr. McEvoy provides these tips for starting one’s own decorated apparel business:
1. Research and Information Gathering: The potential Embroiderer needs to research and explore all the possibilities for his/her business vision. This includes, potential markets, possible locations, basic business practices, embroidery equipment options, non-embroidery equipment, office supplies, insurance, etc.
2. Obtain Financing and Purchase Equipment: Before making any purchases, the entrepreneur needs to create a business model, then determine what is needed to fulfill it.
3. Learn to Embroider: Learn basic machine functions and techniques as well as basic embroidery applications. Also, learn what not to do. Create a portfolio and samples that will help launch your business.
4. Continue Your Education: Each year Hirsch offers over three hundred educational seminars throughout the country that ensure customers have the information and knowledge to start and grow their business. Additionally, Hirsch’s online webinars bring the classroom and instructor to customers via a unique interactive experience. All you need is a broadband Internet connection and a phone line.
“Whether it’s high-end manufacturers, students making T-shirts for their college band, or retirees hoping to begin a business from the home,” says McEvoy, “virtually anyone can start their own embroidery business.” For more information, please visit www.hirschinternational.com.
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