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Jo-Ann Fabric and Craft Stores Teams Up with Quilting Expert M’Liss Rae Hawley
http://www.fashionnewspaper.com/articles/364/1/Jo-Ann-Fabric-and-Craft-Stores-Teams-Up-with-Quilting-Expert-MLiss-Rae-Hawley/Page1.html
Maxamillion Blick

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By Maxamillion Blick
Published on 01/17/2008
 
Jo-Ann Fabric and Craft Stores, the leading national fabric and craft specialty retailer, has enlisted the expertise of MLiss Rae Hawley, the internationally known leader in the field of quilting, to expand class and fabric offerings for quilters nationwide.

MLiss has designed an exclusive line of fabrics featuring a variety of vibrant colors a MLiss specialty and some of her favorite and popular themes. Her artsy floral groups include: MLisss Garden, Garden Court, and Spring Bouquet - all inspired by her gardens. In addition, her new line of fabrics also incorporates the travel-themed Experience the World with MLiss, and the whimsical feline collection simply entitled, Meow. These designs were very fun to do. And, because they are pre-coordinated, they will save customers time, said MLiss. All of the fabrics are 100% cotton, with a total of over 40 designs available at a price of $6.99 per yard. Look for additional collections, including a dog-inspired line, to be available in stores later this year.


Jo-Ann Fabric and Craft Stores Teams Up with Quilting Expert M’Liss Rae Hawley
Jo-Ann Fabric and Craft Stores, the leading national fabric and craft specialty retailer, has enlisted the expertise of MLiss Rae Hawley, the internationally known leader in the field of quilting, to expand class and fabric offerings for quilters nationwide.

MLiss has designed an exclusive line of fabrics featuring a variety of vibrant colors a MLiss specialty and some of her favorite and popular themes. Her artsy floral groups include: MLisss Garden, Garden Court, and Spring Bouquet - all inspired by her gardens. In addition, her new line of fabrics also incorporates the travel-themed Experience the World with MLiss, and the whimsical feline collection simply entitled, Meow. These designs were very fun to do. And, because they are pre-coordinated, they will save customers time, said MLiss. All of the fabrics are 100% cotton, with a total of over 40 designs available at a price of $6.99 per yard. Look for additional collections, including a dog-inspired line, to be available in stores later this year.

MLiss fabulous new designs are a wonderful addition to the quilting assortment offered to our customers, said Michelle Christensen, Jo-Ann vice president, general merchandise manager. Combined with her classes, Jo-Ann Fabric and Craft Stores is the destination for all quilting needs.

Highlighting the Jo-Ann Creative UniversityTM class schedule are the Experience Quilting with MLissTM class offerings. Quilters at any skill level, from beginner to advanced will benefit from this curriculum designed by MLiss exclusively for Jo-Ann. The classes represent a combination of techniques and tips from MLiss many years of teaching quilting. Sessions teach everything needed to begin and finish a quilt from color theory, fabric selection, and rotary cutting to sewing, machine quilting, binding and labeling. Quilters can benefit greatly from being in a group setting, said MLiss. Sharing in the creative experience, consulting with one another on colors, and sharpening skills can all be great advantages of attending a class.

Look for MLiss products at Jo-Ann stores nationwide and Joann.com, and her classes in Jo-Ann larger superstores. For a complete list of class offerings and locations, log onto Joann.com.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores (NYSE: JAS) the nations largest fabric and craft retailer with locations in 47 states, was founded in 1943 as a single retail store. Today, nearly 800 Jo-Ann stores across the country provide consumers with creative inspiration.

About MLiss Rae Hawley

MLiss Rae Hawley is the best-selling author of 10 books. Her career began at the age of four, embroidering napkins under the guidance of her mother. In college, she majored in Textile Arts at the University of Washington and did graduate work in Clothing Design and Construction at Central Washington University. In a career that spans over 25 years, she is an accomplished quilting teacher, lecturer, embroidery, and textile designer and conducts workshops and seminars worldwide. MLiss and her husband, Michael, live on Whidbey Island, Washington, in a filbert orchard where she finds much of the inspiration for her designs. Michael and MLiss share their home with seven dachshunds and four cats.