True Religion Apparel, Inc. announced this week the lease signing for its newest branded store in Philadelphia. Located at 1604 Walnut Street, the 1,600 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature denim, expanding sportswear, and a full range of licensed product, such as footwear, swimwear, headwear and handbags. The store is expected to open in spring of 2008.

Located near the popular Rittenhouse Square in the heart of Philadelphia, the Center City district attracts more than five million tourists annually, houses a growing residential population, and offers a mix of national and local luxury businesses including Polo, Tiffany, MAC Cosmetics, Diesel, Puma, Coach, Cole Haan, Max Studio and Burberry.

"The district is an ideal environment for us to continue generating awareness for the True Religion brand, as well as positioning ourselves among the sophisticated and affluent customer base in the Philadelphia area," said Jeffrey Lubell, chairman and chief executive officer.

"More than 7,100 business establishments are located in the district and our store is positioned in one of the highest foot-trafficked regions in the area, " said Michael Buckley, president. "As an epicenter for the fashion conscious, we believe Center City bodes well for the financial prospects of our True Religion branded store."

Looking forward to seeing this new store... Thanks for reading this fashion article on the Fashion Newspaper.