Blue Holdings, Inc. (NASDAQ:BLUE), a designer, manufacturer and distributor of high-end fashion jeans and denim apparel, today announced that the Company entered into two separate licensing agreements for the Antik Denim and Yanuk brands to further diversify the product mix into a broader lifestyle collection and to extend each brand’s reach.

Antik Denim, LLC, one of the Company’s wholly-owned subsidiaries, has signed a three-year license agreement with Mutliprint Tex Manufacturing (“Multigroup”), Canada’s leading children’s, adult and sports licensing apparel manufacturer since 1982, granting Multigroup the right to distribute men’s, women’s and children’s denim apparel, and accessories, outerwear, footwear and handbags bearing the Antik Denim trademark. Multigroup’s current brand portfolio covers many major character, sport and lifestyle licenses such as Disney, Warner, Nickelodeon, Nike, Hurley, Calvin Klein Jeans, Timberland, Gottex and Sean John.

Blue Holdings has also signed a three-year license agreement with Caitac International, Inc., a jean and casual wear marketing company, to design, manufacture and distribute men’s and women’s denim and sportswear apparel, bearing the “Yanuk” trademark in Japan. In addition to this licensing agreement for Yanuk, Caitac International is currently the exclusive distributor for Taverniti So Jeans merchandise in Japan, and its efforts have contributed to the popularity of the Taverniti So Jeans brand in that country. Caitac has relationships with over 1,000 locations, including 964 specialty stores and 94 department stores, with annual sales of $130 million.

“These agreements represent a meaningful milestone for two of our key brands,” said Glenn Palmer, President and Chief Executive Officer of Blue Holdings, Inc. “This is a successful step in building our international licensing business, and is another step toward achieving our goal for a strategic turnaround plan.”

Additionally, Glenn Palmer, Chief Executive Officer, will present a corporate overview today at Cowen and Company’s 6th Annual Consumer Conference, at the Westin New York at Times Square, New York, NY. The presentation will take place at 10:30 a.m. (ET). Also, on Thursday, January 17, 2008, Blue Holdings will present at the 10th Annual ICR XChange, at the St. Regis Monarch Beach Resort & Spa, Dana Point, CA. The presentation will take place at 10:55 a.m. (PT).

The audio portion of the presentations will be webcast live, and a replay will be available by visiting the Investor Relations/Event Coverage section of the Company's web site at www.blueholdings.com.

About Blue Holdings, Inc.

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories under the "Antik Denim," "Yanuk," "Taverniti So Jeans," and “Faith” brands both in the United States and internationally. Blue Holdings currently sells men's, women's and children’s styles. Antik Denim, Yanuk, Taverniti So and Faith jeans and apparel are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.

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